Requisition ID: 236307

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

 

Are you ready to make the change and become part of an established disruptor with the backing of a highly engaged team? If so come join us and help redefine the Canadian banking landscape!

 

What you will be doing: 

• The Marketing Enablement Manager is responsible for executing digital marketing communications across our Online Banking and Mobile Banking channels. The Marketing Enablement team is integrated with our Agile Marketing teams to enable personalized and highly contextual product acquisition and engagement journeys with a focus on driving revenue.
• The Marketing Enablement Manager will be partnering with Acquisition, Primacy, and Deposits Product Owners, as well as Marketing Planners, to execute across the full owned digital marketing funnel.
• The successful candidate will possess data driven decision making skills, a sound knowledge of data structures and campaign management tools for multi-channel inbound and outbound communications, with strong understanding of channel and digital marketing best practices and regulatory and compliance understanding such as CASL.

 

Is this role right for you?

• Partner cross-functionally within Marketing, Client experience, customer insights, product management, contact centers, etc. to effectively develop and execute growth and retention focused communications.
• The role is responsible for the scoping, development and execution of marketing communications based on triggered events or client segmentation.
• A key component for the role is to unify inbound/outbound communications to both the existing client base and prospects through relevant communication channels.
• In addition, this role will have the responsibility of scheduling and monitoring client journeys and optimizing channel performance aligned to Tangerine’s business objectives.
• Manage the channel communications to the client base ensuring we deliver an upmost client experience.
• Develop robust A/B and MVT testing programs to optimize engagement and revenue employing a rigorous test, measure and iterate approach to drive continuous improvement.

• Establish trusted collaborative working relationships with other members of the Tangerine Marketing and product teams.
• Ensure Tangerine remains in compliance, and is aware of all banking/regulatory requirements, amendments and responsibilities.

 

Do you have the skills that will enable you to succeed in this role?

• University or College Degree in Marketing and/or equivalent combination of education and work experience
• Minimum 3-5 years of strategic digital marketing experience leading in an agile/quick to market environment is an asset
• Hands on experience on marketing automation platforms (Unica, Adobe, Salesforce, Braze) is a must.
• Knowledge of proprietary databases and warehouse structures
• Extremely detail-oriented and results-driven with a proven track record of learning independently

 

What's in it for you?

• You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!
• You will have access to thousands of online and in-person courses so you can shape your career growth with support from diverse industry leaders.
• You will get our help to save for your future and to invest in your total well-being through our Tangerine benefits*.
• You belong here, and we are equal and uncomplicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

 

Location(s):  Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.