Role description: Role is designed to support Marketing Manager of Heineken Canada, drive growth of Heineken portfolio by developing strong plans and implementing high-class marketing tools and practices.

Target Annual Compensation range: CAD 84,000 - 95,000 (plus incentive and benefits)

Key Responsibilities:

• Brand Strategy and Portfolio Planning

• • In conjunction with Molson Coors support Marketing Manager in development of strategic direction for Heineken portfolio:
    • Analyze market trends and Heineken performance to identify gaps and opportunities for Portfolio & Brands
    • In coordination with Molson to propose strategy to drive the performance of Heineken brands
    • Coordinate the work between Molson Coors, Creative, Media and PR agencies to ensure strong collaboration and broad team alignment behind the plans
    • Coordinate the alignment of the plans with Management (Heineken Canada, Molson) as well as with Global teams

 

• Brand Communication

• • Drive Media Planning in line with Heineken Media excellence guidelines
  • Ensure timely and high quality implementation of agreed Brand Plans
  • Coordinate the work of Molson Coors, Creative and Media teams
  • Support the delivery of assets to be put on air in line with agreed Media Plans and activations calendar
  • Make sure the fulfilment of existing Brand Guidelines for the Global Brands and require respective derogations/ approvals if necessary

 

• Public Relations:
  • In conjunction with MCC brand team, PR & agencies, develop innovative and impactful Public Relations ideas and activations for respective Brands

 

• Brand Experiences and Activations:
  • In conjunction with Molson to develop strong BTL and Trade activations plan for respective brands
  • Drive creativity and efficiency throughout BTL and Trade programs to ensure maximum volume uplifts, consumer & customers engagement
  • Day-to-day support of BTL & Activation plan implementation, including coordination of Creative, BTL agencies, Trade Team
  • Support team in obtaining necessary Global approvals and/ or derogations

 

• Innovations:
  • Assess and identify opportunities for innovations
  • Involve and align Molson team around the opportunity
  • Coordinate Innovation process from commercial side:
    • Ensure the alignments,
    • Control key milestones,
    • Ensure 360 commercial assessment of innovations including financial implications, portfolio implications, launch plan, necessary investments and incremental potential

 

Leadership Behaviors:

• Connect – be able to build decent and healthy work relationships with partner Molson; drive the ‘one team’ mentality
• Develop – constantly share the inspirations and best practices with broader team (including Molson)
• Shape – drive strategic approach to everything we do, apply helicopter view and always see bigger picture
• Deliver – embrace wining and growth mentality

 

Background / Experiences:

• University graduate, MBA or post graduate
• 5+ years of work experience gained within various commercial and marketing functions
• Strong leadership skills with a broad range of stakeholders and management of these stakeholders from a consumer, channel and business perspective
• Commercial experience with key customers, vendors and partners