Measures media audience engagement and provides data-driven advertising insights.
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| Activities | Audience measurementMedia data analyticsAdvertising effectiveness trackingContent metadata servicesConsumer behavior research |
| Headquarters | US |
| Industries | MediaMarket Research |
| Name | Nielsen |
| Employees | 15,000 |
| Type | Private |
| Subsidiaries | GracenoteNielsen AudioNielsen Media Research |
| Tagline | Measures media audience engagement and provides data-driven advertising insights. |
| Founded | 1,923 |
| Website | nielsen.com |
| Latest Funding Round | Private Equity |
| Latest Funding Year | 2,022 |
| Latest Funding Amount | 16,000,000,000 |
| Latest Investors | Elliott Investment ManagementBrookfield Business Partners |