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Posted 2w ago

Advertising Account Executive

@ Charter Communications
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Green Bay, Wisconsin, United States
FieldFull Time
Responsibilities:driving revenue, managing accounts, prospecting clients
Requirements Summary:3+ years sales experience (2+ in digital/CTV preferred), proven revenue results, data-driven media strategy skills, familiarity with adtech and media planning tools, valid driver’s license and local/regional travel.
Technical Tools Mentioned:Salesforce, Strata, ComScore, Nielsen, GA4, DSP, SSP, SEM platform, ad network, ad exchange
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Job Description

Are you a results-driven, go-getting sales professional? Do you have an entrepreneurial spirit and take pride in owning your work day? Are you passionate about providing valuable information, resources, and strategies to help businesses succeed? If so, you might be a great fit for a Sales role at Spectrum Reach.

 

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We offer best in class premium video solutions to business owners and advertising agencies nationwide.

Spectrum Reach has an exciting opportunity with our In Market Sales Team as an Account Executive to grow our sales, evangelize Spectrum Reach Media Solutions and expand awareness of Spectrum Reach’s offering to advertisers. As an Account Executive, you will lead all sales and client management responsibilities of your book of business. You will be responsible for driving revenue through a combination of account management and proactive selling of our data-driven media solutions. 

 

DUTIES & RESPONSIBILITIES:  

  • Achieve sales and strategic goals
  • Cultivate and nurture connections with brands and marketing/advertising agencies
  • Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges
  • Oversee sales forecasting and reporting for your Book of Business
  • Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
  • Deliver client results that earn repeat business

We’re an enthusiastic team with a culture of excellence. On any given day, you’ll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.

Required Qualifications

  • Proven track record of exceeding revenue expectations
  • 3+ years of sales with ideally 2+ years of progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
  • Ability to use data in the development and sale of a media strategy
  • Adept at presenting complex solutions in a simple, easy to understand manner
  • Understanding of the media landscape and evolving dynamics of advertising within it
  • Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
  • Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
  • Local and regional travel; valid driver’s license and safe driving record

 

Preferred Qualifications

  • Accustomed to building processes to hold yourself accountable to goals; own your day
  • Knowledge of Salesforce
  • Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
  • Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
  • Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.