Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.
The Radical Hotel & Zelda Dearest
Some hotels sell rooms.
We create stories people want to step inside.
We are seeking an experienced, strategic, and relationship-driven Area Director of Sales & Marketing to lead revenue generation, brand positioning, and sales strategy for two of Asheville’s most distinctive hospitality experiences: The Radical Hotel and Zelda Dearest.
This is an opportunity for a bold hospitality leader who understands how to balance creativity with commercial performance — someone who can drive group business, cultivate community partnerships, elevate brand presence, and lead with both strategy and style.
About the Hotels
The Radical Hotel
A member of Hilton’s Tapestry Collection, The Radical is located in Asheville’s River Arts District and transforms a historic industrial building into an art-forward boutique hotel experience. Featuring thoughtfully designed guest rooms, acclaimed food & beverage concepts, rooftop experiences, and immersive programming, The Radical blends elevated hospitality with the creative energy of Asheville.
Zelda Dearest
A proud member of Small Luxury Hotels of the World, Zelda Dearest is a wildly romantic, design-driven boutique hotel inspired by the spirit of Zelda Fitzgerald — intimate, eclectic, theatrical, and unapologetically original.
Together, these properties redefine independent hospitality in Asheville.
What You’ll Do
- Lead all sales and marketing efforts for both hotels
- Develop and execute strategic sales plans to maximize transient, group, corporate, and catering revenue
- Build strong relationships with local businesses, tourism partners, event planners, and community organizations
- Identify and pursue new market opportunities and revenue streams
- Collaborate with revenue management to optimize ADR, occupancy, and total hotel profitability
- Oversee digital marketing strategy, brand partnerships, public relations, and social presence
- Lead, mentor, and inspire the sales team through accountability and creativity
- Represent both properties at industry events, networking functions, trade shows, and client meetings
- Partner closely with operations and F&B leadership to ensure seamless guest and client experiences
- Analyze market trends, competitive positioning, and performance metrics to drive decision-making