General Purpose:

Serve as a key contributor who drives DFA’s commercial business forward by crafting and executing strategic marketing initiatives and support plans that elevates the DFA brand, products, services, connects with our customers and differentiates our solutions to provide value back to our farmer-owners. This role works closely with the B2B Marketing Director and cross-functional teams to ensure DFA marketing initiatives and connected customer strategy resonates with our strategic customers.

This role offers a dynamic candidate opportunities for professional growth within DFA’s marketing and overall organization, with exposure to key leaders and the opportunity to impact strategic initiatives.

Job Duties and Responsibilities:

• Develop and execute marketing plans or tactics that support the go-to-market execution of commercial network / connected customer strategies, helping enable achievement of sales goals and financial targets
• Create compelling stories and ideas that align to where the customer needs DFA, rooted in our deep understanding of DFA’s capabilities, consumer needs, and market insights
• Collaborate with Sales, R&D, and the Insight teams, as well as other cross-functional partners, to create customer first strategic communications, selling tools, and presentations
• Develop and lead B2B Marketing’s customer experience strategy that elevates DFA as a leading global dairy cooperative, including trade shows, customized experiences for existing and new customers, and new ways to grow brand loyalty with key decision makers at our strategic customers
• Seek ways to personalize and optimize customer engagement and the way they experience the DFA brand based on deep understanding of the customer / category and opportunity at hand
• Gather, capture, and analyze category/customer insights that inform strategic marketing and communications planning, ensuring alignment with industry trends, customer needs, and consumer behavior to capitalize on opportunities for growth and improvement
• Develop and maintain an acute knowledge of strategic customers business, their customer / consumer and the communications / marketing landscape
• Demonstrate proactivity in identifying trends, opportunities, issues, and best practices across B2B and consumer marketing to drive highly curated customer experiences
• Pursue opportunities aligned to trends and insights that intersect with customer needs that simultaneously aligns with DFA business goals and objectives
• Foster peer relationships with customer marketing counterparts to further support customer needs and opportunities
• Own day-to-day plans and execution of marketing activities for customers, ensuring strategic focus and prioritization
• Support DFA’s B2B sales efforts, ensuring the DFA brand position and guidelines are consistently upheld
• Develop customized sales training as necessary, considering needs across the commercial network and how to connect our products and services with unique needs across the sales teams
• Monitor food trends on social media, news, ecommerce outlets, traditional grocery outlets, food influencers, chefs, restaurants that are related to our focus and capabilities
• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required