Marketing Associate Manager (Performance & Reporting)

Garden City Beach, SC | Full-Time | On-site

Salary Range: $50,000 - $60,000

ABOUT US

Garden City Realty is a leading vacation rental and real estate company serving the South Strand, with a long-standing reputation for delivering exceptional guest experiences and maximizing property performance for our owners. Our team works closely across departments to drive bookings, optimize revenue, and continuously improve how we market and manage our portfolio.

We’re a team that values people who take ownership, work collaboratively, and look for ways to improve—not just maintain—the way things are done.

Our team is built on consistency and experience, creating a supportive, collaborative environment where ideas are welcomed and contributions are recognized. We’re a data-driven, results-focused organization that values efficiency, accountability, and continuous improvement—and we’re looking for someone who wants to grow with us.

Turn data into direction and help drive marketing performance for our growing vacation rentals portfolio.
If you enjoy working with data, improving performance, and making a real impact on results, this is an opportunity to step into a role where your work directly influences bookings, revenue, and how marketing operates day-to-day.

POSITION SUMMARY

The Marketing Associate Manager (Performance & Reporting) supports the day-to-day performance, organization, and execution of the company’s marketing efforts. This role combines hands-on data analysis, reporting, email marketing, and team coordination to help improve campaign performance and overall marketing efficiency.

Working closely across departments, this position plays a key role in ensuring marketing efforts are measurable, organized, and continuously improving.

WHAT YOU’LL DO

• Analyze marketing performance across channels including email, digital, social media, SEO, and paid advertising
• Build and maintain reports and dashboards using Google Sheets
• Track key performance metrics such as conversion rates, CPA, CTR, and booking trends
• Turn data into actionable insights that improve campaign results
• Create and maintain company-wide spreadsheets and reporting systems for tracking performance, rate management, budgets, and key business metrics
• Support Owner Services with insights related to pricing, promotions, and occupancy
• Help coordinate day-to-day workflow for the marketing team, keeping projects organized and on track
• Monitor campaign execution and ensure deadlines and standards are met
• Manage and execute vacation rental email marketing campaigns, including segmentation, testing, and performance optimization
• Improve engagement and conversion through data-driven adjustments
• Work within HubSpot and support integrations across systems including CRM, PMS, and automation tools (e.g., Zapier)
• Help ensure accurate data flow and troubleshoot issues as needed
• Collaborate with internal teams to improve communication, processes, and overall marketing effectiveness