Posted 1mo ago

Automotive Marketing Director

@ Ross Downing Auto Group
Hammond, Louisiana, United States
OnsiteFull Time
Responsibilities:brand strategy, digital marketing, seo performance
Requirements Summary:2+ years automotive marketing; proven campaigns; strong digital and traditional media skills; leadership potential
Technical Tools Mentioned:CRM, Website optimization, SEO, SEM, Digital advertising, Analytics
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Job Description

THE OPPORTUNITY

Ross Downing Auto Group is on an ambitious path — growing from 5 stores to 20 by 2040. We’re looking for a Marketing Director who can build and execute the campaigns, digital presence, and brand strategy that fuels our expansion. You’ll work closely with our teams across every location, and as we grow, so will your department. If you’re a motivated automotive marketer ready to take the next step, we want to hear from you.

 

WHAT YOU’LL OWN

  • Brand strategy & identity
  • Digital marketing & paid media
  • SEO, SEM & website performance
  • Social media & content strategy
  • Television, radio & OOH campaigns
  • CRM & customer retention programs
  • Marketing budget management
  • Vendor & agency relationships
  • New store launch marketing
  • Lead generation & conquest sales

 

WHAT WE’RE LOOKING FOR

  • 2+ years in automotive marketing
  • Collaborative team player
  • Ability to grow & lead a department
  • Strong digital & traditional media mix
  • Data-driven decision maker
  • OEM co-op program knowledge
  • Dealer management system fluency
  • Bachelor’s in Marketing or related

 

WHY ROSS DOWNING

We’re a growing, family-rooted dealership group with deep ties to our Louisiana communities. You’ll have the resources, support, and runway to build something lasting — not just maintain the status quo. Competitive salary, performance bonuses, full benefits, and a team that moves fast and wins together.

 

Ready to lead the next chapter?

Send your resume and a brief note on your marketing philosophy to get started.