Immediate Supervisor: Controller
Supervision Exercised: None
Salary based on qualifications and experience, position starts July 1, 2026.
Job Summary: The Business Analyst is a data-driven, detail-oriented individual who translates complex data into actionable insights that drive revenue growth, optimize ticket pricing, enhance marketing performance, and generate new leads for premium seating, events, and sponsorship opportunities. This role is instrumental in supporting the organization’s efforts to better understand consumer behavior, market trends, and sales performance across all revenue channels.
Areas of Responsibilities:
* Collect, analyze, and interpret data from ticketing systems, CRM tools, and marketing platforms to identify trends in consumer demographics, ticket sales, and event performance.
* Develop pricing models and recommendations to maximize revenue for concerts, sports, and special events.
* Partner with marketing and sales teams to segment audiences, refine target markets, and evaluate campaign effectiveness.
* Create dashboards and regular reports summarizing KPIs, lead-generation performance, and sales conversion rates.
* Support sponsorship and premium sales teams by identifying potential corporate clients, industry sectors, and geographic markets.
* Conduct competitive pricing and market analysis to inform strategic decisions and
promotional strategies.
* Assist finance team with budget forecasting for events.
* Present findings and insights clearly to stakeholders at all levels, from executives to on-site operations teams.
* Collaborate cross-functionally with marketing, ticketing, operations, and finance to align data insights with organizational goals.
Qualifications:
* Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
* 2–4 years of experience in business analysis, revenue management, or data analytics (sports, entertainment, or venue management preferred).
* Proven experience with data visualization tools (e.g., Tableau, Power BI, or Looker).
* Proficiency in Excel and data analysis (SQL or Python experience a plus).
* Strong analytical, critical thinking, and communication skills with the ability to tell a story through data.
* Comfortable working in a fast-paced environment with multiple concurrent projects.
Preferred Qualifications:
* Familiarity with ticketing platforms (e.g. Ticketmaster, SeatGeek, or similar).
* Understanding of sports and event industry metrics, such as attendance, yield, and per-capita spend.
* Experience using CRM tools like Salesforce or HubSpot.
* Ability to forecast revenue scenarios and model the impact of pricing or marketing
changes. Knowledge, Skills, and Abilities: Proficiency with Microsoft Office products, including Word, Excel, and PowerPoint, and Google Workspace. Ability to prioritize workload for timely completion of important tasks. Ability to create professional business correspondence and presentations that tell a story.
Reasonable accommodations will be considered for those with disabilities.
Working Conditions:
General office setting. Primarily sedentary, working at a desk. Frequent computer, phone, and office equipment use. Work environment may be noisy or distracting during events. Standard working hours are Monday-Friday, 8:00 AM – 5:00 PM, with occasional after hours, weekend, or holidays, as needed.
Supervision Exercised: None
Salary based on qualifications and experience, position starts July 1, 2026.
Job Summary: The Business Analyst is a data-driven, detail-oriented individual who translates complex data into actionable insights that drive revenue growth, optimize ticket pricing, enhance marketing performance, and generate new leads for premium seating, events, and sponsorship opportunities. This role is instrumental in supporting the organization’s efforts to better understand consumer behavior, market trends, and sales performance across all revenue channels.
Areas of Responsibilities:
* Collect, analyze, and interpret data from ticketing systems, CRM tools, and marketing platforms to identify trends in consumer demographics, ticket sales, and event performance.
* Develop pricing models and recommendations to maximize revenue for concerts, sports, and special events.
* Partner with marketing and sales teams to segment audiences, refine target markets, and evaluate campaign effectiveness.
* Create dashboards and regular reports summarizing KPIs, lead-generation performance, and sales conversion rates.
* Support sponsorship and premium sales teams by identifying potential corporate clients, industry sectors, and geographic markets.
* Conduct competitive pricing and market analysis to inform strategic decisions and
promotional strategies.
* Assist finance team with budget forecasting for events.
* Present findings and insights clearly to stakeholders at all levels, from executives to on-site operations teams.
* Collaborate cross-functionally with marketing, ticketing, operations, and finance to align data insights with organizational goals.
Qualifications:
* Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
* 2–4 years of experience in business analysis, revenue management, or data analytics (sports, entertainment, or venue management preferred).
* Proven experience with data visualization tools (e.g., Tableau, Power BI, or Looker).
* Proficiency in Excel and data analysis (SQL or Python experience a plus).
* Strong analytical, critical thinking, and communication skills with the ability to tell a story through data.
* Comfortable working in a fast-paced environment with multiple concurrent projects.
Preferred Qualifications:
* Familiarity with ticketing platforms (e.g. Ticketmaster, SeatGeek, or similar).
* Understanding of sports and event industry metrics, such as attendance, yield, and per-capita spend.
* Experience using CRM tools like Salesforce or HubSpot.
* Ability to forecast revenue scenarios and model the impact of pricing or marketing
changes. Knowledge, Skills, and Abilities: Proficiency with Microsoft Office products, including Word, Excel, and PowerPoint, and Google Workspace. Ability to prioritize workload for timely completion of important tasks. Ability to create professional business correspondence and presentations that tell a story.
Reasonable accommodations will be considered for those with disabilities.
Working Conditions:
General office setting. Primarily sedentary, working at a desk. Frequent computer, phone, and office equipment use. Work environment may be noisy or distracting during events. Standard working hours are Monday-Friday, 8:00 AM – 5:00 PM, with occasional after hours, weekend, or holidays, as needed.