Marketing Automation and CRM Management

• Manage marketing automation workflows and lead nurturing campaigns using HubSpot or similar CRM platforms.
• Build audience segments, email workflows and automated communication journeys.
• Collaborate with recruitment staff to improve lead conversion and enrollment outcomes, assisting with recruitment efforts if/when needed.

Performance Tracking and Optimization

• Monitor and analyze campaign performance across digital channels, including website traffic, engagement, lead generation, conversions and enrollment-focused metrics using Google Analytics 4, HubSpot and other reporting platforms.
• Develop and maintain performance reports and dashboards, translating data into actionable insights for stakeholders and leadership.
• Identify opportunities to improve campaign effectiveness through audience segmentation, messaging refinement, channel optimization and conversion-focused strategies.

Digital Presence and Social Media

• Develop and maintain annual and monthly content calendars aligned with enrollment and engagement goals.
• Manage day-to-day execution of social media, including content scheduling, posting and campaign support.
• Assist with the creation and adaptation of digital content using Canva and other approved design platforms, ensuring alignment with university and college brand standards.
• Collaborate with communications, recruitment and web teams to coordinate content priorities and campaign messaging.
• Analyze social media performance and recommend content strategies that increase engagement and audience growth

Minimum Requirements

This position requires a Bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of experience in related positions; or a Master’s degree in the fields listed above. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Preferred Requirements

• 3 years of experience in related positions

• Experience in higher education marketing, enrollment marketing or academic communications.

• Experience managing digital advertising campaigns through Google Ads, Meta Ads Manager, LinkedIn Campaign Manager or similar platforms.

• Experience using HubSpot, Slate, Salesforce Marketing Cloud or comparable CRM and marketing automation platforms.

• Experience with Google Analytics 4, Google Tag Manager and digital marketing reporting tools.

• Knowledge of lead generation, lead nurturing and conversion optimization strategies.

• Experience developing marketing dashboards and communicating campaign performance to stakeholders.

• Familiarity with SEO, AEO, landing page optimization and website analytics.

• Experience managing marketing budgets and evaluating advertising performance.

• Strong understanding of prospective student recruitment marketing and enrollment funnels.

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF 

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws: 

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.  This job description does not constitute an employment contract.