HiringCafe
Posted 2d ago

Consumer Insights Senior Analyst

@ Inspire Brands
View All Jobs
Atlanta, Georgia, United States
HybridFull Time
Responsibilities:leading research, analyzing data, managing vendors
Requirements Summary:Requires 4+ years in market research or consumer insights, bachelor\u0002s degree in marketing/psychology/statistics/social science, proficiency with Qualtrics, Decipher, Circana Checkout, Decision Key, and Microsoft Excel/PowerPoint/Word.
Technical Tools Mentioned:Qualtrics, Decipher, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Circana Checkout, Decision Key
Save
Mark Applied
Hide Job
Report & Hide
Job Description

The Senior Analyst will work within the Consumer Insights Team to represent the “voice of the consumer” for multiple brands in the Inspire portfolio.  This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation, and consumer surveys.  This person will also support additional data analysis of internal and external secondary and syndicated sources to help inform understanding of brand reputation, consumer experience, and likely response to brand initiatives. 

*This position is required onsite 4 days per week, typically Monday- Thursday.

RESPONSIBILITIES 

  • Lead the consumer research process and identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings 

  • Identify and provide business-minded insights and recommendations on industry and consumer trends, and competitive activities to potentially impact company strategy and business decisions 

  • Manage vendor relationships including scheduling, planning, and monitoring consumer research projects 

  • Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership 

  • Develop strong relationships with internal business partners, including presentation of findings and understanding brand needs

  • Mine consumer research and other sources to identify growth targets, triggers and barriers, and demand space opportunities 

EDUCATION QUALIFICATIONS 

  • Minimum: 4 yr degree in Marketing, Psychology, Statistics, Social Sciences, or a related field 

  • Preferred: Master’s Degree in Market Research (MMR) 

EXPERIENCE QUALIFICATION

Minimum: 4+ yrs of experience in Market Research, Consumer Insights, or related field

Preferred: Restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier. Ability to access and interpret syndicated data (e.g., Circana Checkout and Decision Key) also preferred. 

REQUIRED KNOWLEDGE, SKILLS or ABILITIES 

  • A strategic mindset and passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining) 

  • Experience with research platforms (e.g. Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word) 

  • An ability to communicate qualitative and quantitative analyses in clear, concise and actionable manner 

  • Logic-driven understanding of data including consumer, competitive and business metrics 

  • Ability to work autonomously with minimal direction 

  • Ability to tell the story by synthesizing data from multiple sources 

  • Strong interpersonal skills 


 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.