HiringCafe
Posted 3d ago

Content & Brand Manager

@ Watson Furniture Group
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Poulsbo, Washington, United States
$75k-$95k/yrHybridFull Time
Responsibilities:developing content, shaping messaging, supporting launches
Requirements Summary:3–7 years in content/brand/communications; exceptional writing, editing and storytelling; multi-channel content experience; translate complex topics; strong project management; experience with AI content tools. B2B and product-launch experience preferred.
Technical Tools Mentioned:ChatGPT, Claude, Gemini, Copilot, Perplexity, Jasper, Grammarly
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Job Description

Welcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference. 



 



We are builders. For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA. 



 



We're looking for a Content & Brand Manager who can translate strategy, products, and customer insights into compelling stories that move people to action. This role serves as a steward of the Watson brand and is responsible for helping shape how we communicate with customers, dealers, architects, designers, and the broader market. You'll partner closely with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen our brand. 



 



You are equal parts storyteller, strategist, and editor. You understand how to turn complex information into clear, engaging messaging and know when to leverage AI tools — and when human judgment, creativity, and brand stewardship matter most. 



If you enjoy finding the story behind the product and helping others understand why it matters, we'd love to meet you. 



 



Welcome to The Orchard 



This role is based primarily on-site at The Orchard, our breathtaking Pacific Northwest workplace in Poulsbo, Washington. 



Following initial onboarding, this role is expected to work on-site four days per week. 



 



The Orchard is where our products are designed, built, photographed, tested, launched, and improved. The best stories come from being close to the work, the people, and the products themselves. 



 



Being on-site matters in this role. Great content requires context, collaboration, and curiosity. 



 



What You'll Do 



Content Strategy & Planning 





  • Develop and manage content strategies aligned with company and division objectives  







  • Build content calendars and editorial plans across multiple channels  







  • Identify opportunities to engage customers throughout their journey  







  • Ensure content supports business priorities and customer needs  





Product Launch & Go-to-Market Support 





  • Develop product launch briefs and messaging frameworks  







  • Translate technical product information into customer-focused messaging  







  • Partner with product, sales, and marketing teams to support launch readiness  







  • Help ensure consistent and compelling communication during new product introductions  





Brand Storytelling & Messaging 





  • Maintain and evolve Watson's brand voice and messaging standards  







  • Develop campaign narratives and customer-facing stories  







  • Create content that reinforces Watson's positioning and values  







  • Ensure consistency across customer touchpoints and communication channels  





Thought Leadership & Brand Building 





  • Help shape Watson's voice within the commercial furniture and workplace industries  







  • Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise  







  • Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content  







  • Support long-term brand awareness and market positioning through strategic storytelling  





Sales Enablement 





  • Develop sales collateral, presentations, case studies, and customer success stories  







  • Support sales teams with messaging frameworks and content resources  







  • Partner with business leaders to create tools that help communicate value effectively  





Creative Collaboration 





  • Develop creative briefs and content requirements  







  • Partner closely with the Art Director and design team to bring stories and campaigns to life  







  • Review content and creative assets for consistency, quality, and brand alignment  





AI & Content Innovation 





  • Utilize AI tools responsibly to improve content development workflows  







  • Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality  







  • Help Watson stay current with emerging content and communication technologies