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Posted 1w ago

CRM Senior Specialist (Dubai, AE)

@ Majid Al Futtaim
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Dubai, Dubai, United Arab Emirates
OnsiteFull Time
Responsibilities:planning campaigns, executing campaigns, analyzing performance
Requirements Summary:3+ years marketing/CRM experience, knowledge of Braze, experience managing CRM campaigns across email/push/in-app; Bachelor's in marketing/advertising/communications preferred; Arabic language knowledge preferred.
Technical Tools Mentioned:Braze
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Job Description

BUSINESS INTRODUCTION
Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.

JOB TITLE
CRM Senior Specialist | MAF LifeStyle | Marketing & Communication

ROLE SUMMARY
CRM Senior Specialist role will support our omni-channel demand generation engine and CRM ecosystem and will drive performance of 12+ ecommerce websites and apps. The role will own the CRM channel and manage the set-up and ongoing support of CRM. This includes working closely with CRM team, Trade Team and the Brand Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.

ROLE PROFILE



  • Plan, execute, and optimize CRM campaigns through Braze.

  • Implement CRM campaigns across email marketing, push notifications, in-app messaging, and other channels to drive customer engagement and loyalty

  • Ensure that email content and layouts are optimized for various devices to enhance user experience.

  • Manage the marketing newsletters, from content planning, to creation, testing, on time deployment and analysis.

  • Assist in market, segment and customer research and analysis.

  • Work with the marketing team and the BI team to develop customized offers and promotions.

  • Oversee the utilization and performance of CRM tools to enhance campaign efficiency and effectiveness.

  • Establish email performance benchmarks, summarize key insights, and recommend actions to improve email performance.



REQUIREMENTS



  • Bachelor’s Degree in marketing, advertising or communications is a plus

  • 3 + years of experience working in marketing, advertising, media or a related field with experience of managing CRM

  • Experience in the Retail industry is an advantage.

  • Knowledge of Braze CRM.

  • Knowledge of Arabic Language would be preferred.


 

WHAT WE OFFER



  • At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!

  • Work in a friendly environment, where everyone shares positive vibes and excited about our future.

  • Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.