The Customer Marketing Manager owns the programs that deepen relationships with existing districts, drive expansion and renewal revenue, and turn our most passionate customers into Gaggle’s most credible advocates.

This role reports to the Director of Marketing, who has spent three years building deep trust with Gaggle’s customers and Customer Success team. You’ll step into a strong foundation of relationships and institutional knowledge and build the execution engine behind programs the team has long wanted to build.

What You Will Own

Renewal and Expansion Campaigns

Develop and execute renewal campaigns by product, segment, and contract cycle

Build upsell and cross-sell plays across Gaggle's full product suite
Create targeted messaging for key expansion moments

Customer Evidence and Advocacy

Own the case study and testimonial program: sourcing, interviewing, writing
Build a pipeline of reference able customers and willing speakers for conferences and sales cycles
Develop customer-facing proof points grounded in outcomes, data, and third-party validation studies

NPS and Voice of Customer

Manage the NPS program: survey cadence, results analysis, and closed-loop follow-up
Surface customer insights that inform messaging, product priorities, and sales conversations
Partner with Customer Success to act on detractor feedback and amplify promoters voices

Content

Create and maintain content that helps new districts get value faster
Develop resources that support adoption milestones across the customer lifecycle
Partner with Customer Success and Product on customer-facing communications for new features and releases

Customer Events and Community

Lead customer programming at Gaggle's annual Leadership Summit and regional events
Build a customer community strategy, including webinars, roundtables, and peer networking opportunities
Partner with teams on customer experience at national conferences

What We're Looking For

3+ years of experience in customer marketing, lifecycle marketing, or a closely related field; B2B SaaS experience strongly preferred
Proven ability to build and run programs that drive measurable retention and expansion revenue
Strong writer who can translate customer outcomes into compelling stories without losing the nuance of the original experience
Comfortable working with data: NPS scores, renewal rates, expansion pipeline, content performance
Highly collaborative: this role works daily with Customer Success, Sales, Product, and the broader marketing team
Self-directed: you don't wait for a playbook, you write it
Experience in K-12 educational technology
AI-forward team member

What Success Looks Like

In the first 90 days:

You've mapped the existing customer base by product, segment, and renewal date and identified the top expansion targets
There are at least two case studies in flight
You've won over the hearts of our CX team

By the end of year one:

Customer marketing has a measurable contribution to expansion pipeline
Gaggle has a library of 8-10 current, high-quality, customer stories across products and segments
The renewal campaign process is systematized and running without VP or Director involvement
The Leadership Customer Summit experience is designed and owned by this role

Why Gaggle

Work that matters: every campaign you build is ultimately in service of keeping students safe
A lean, high-trust team where your work is visible and your judgement is respected
Room to build: this function is new, and you'll have real ownership over its shape
A product portfolio that is expanding: Safety Management, Web Filter, ReachOut, ReachOut AI, Archive, and Therapy give you a rich cross-sell story to work with
An experienced leadership team to learn and grow from and with

Salary Range and Benefits

Please apply to this posting in order to learn more about the starting salary range and benefit options. Some benefits highlights:

We’re a remote-first company; our team works together across all 50 US states
PPO and HDHP health insurance plans through BCBS of Illinois; coverage includes treatment for fertility (including IVF) as well as offering virtual visits and mental health resources
Dental insurance (including orthodontia) through Guardian
Vision insurance through BCBS/EyeMed
HSA, FSA, LPFSA, and DCFSA available, with a $500 annual company contribution
401(k) plan with immediate vesting and a 4% company contribution with each paycheck
Employee Assistance Program through Paychex and Guardian (includes financial and legal assistance)
Flexible PTO
Generous, 100% to 70% paid leave plans, up to 90 days
Pet Insurance Discount Program
Fun perks such as team recognition programs, holiday gifts and bonuses, company retreats, raffles, and fantasy football leagues

Our Team Commitment

Gaggle is proud to be recognized as a 2023 Top Workplace and also a proud recipient of the 2024 Top Workplaces USA Today award. We are committed to equal opportunity without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Job Type: Full-time

EOE/M/F/Vet/Disability

Diversity, Equity, and Inclusion

At Gaggle, a diverse, inclusive, and equitable workplace is one where all employees and customers, whatever their gender, race, ethnicity, national origin, age, sexual orientation, identity, education, or disability, feel valued and respected. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all of our departments, programs, and worksites. We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.