Digital Marketing Manager Job Summary
Experienced marketing position with responsibility for automotive photography, quick digital video, and managing imaging library and archive. Position manages social media, digital advertising, website maintenance, and events through photography and graphic design. Opportunity for advancement.
Digital Marketing Manager Responsibilities
- Responsible for photography of all vehicle inventory
- Uploads and maintains photos in inventory management system, archive and digital platforms
- Records and edits short digital video for social media, email marketing and digital advertising
- Contributes to maintenance and development of dealership website
- Uses graphic design to create digital and print media
- Manages websites and GA4
- Understands and can manage associated digital vendors to generate best performance
- Supports showroom and online sales and service departments
- Produces social media posts and ads across mutliple platforms
- Creates email blasts, newsletter, blogs related to selling and servicing automobiles
Digital Marketing Manager Qualifications
- Ability to work in a very fast-paced, demanding environment
- Experience in photography, video, image editing & graphic design
- Knowledge of Photoshop, Canva, iMovie
- Experience using a digital SLR camera
- Knowledge of the basics of lighting
- Creative and detail-oriented
- Excellent time management skills
- Exceptional team work skills
- Strong oral and written communication skills
- Ability to work in a busy environment with varied personalities
- Able to work with GA4 and other digital marketing measurements
- Ability to work with tight deadlines and also plan for future marketing events
- Clean driving record
- College degree preferred