HiringCafe
Posted 2w ago

Digital Marketing Manager (Onsite)

@ Burkett Restaurant Equipment & Supplies
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Perrysburg, Ohio, United States
HybridFull Time
Responsibilities:managing website, leading seo, optimizing conversions
Requirements Summary:5+ years digital marketing experience managing multi-channel programs; hands-on with email/CRM (Klaviyo preferred), GA4/Google Analytics, paid search/social, content creation, CRO, and analytics-driven decision making.
Technical Tools Mentioned:Klaviyo, Google Analytics, GA4, Google Ads, Shopify, Amazon, eBay, VWO, Optimizely, Asana, Trello, CoSchedule
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Job Description

Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels.

We are looking for a hands-on, data-driven Digital Marketing Manager to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.

Position Title: Digital Marketing Manager

  • Reports To: Vice President of Marketing
  • Scheduled Hours: Mon-Fri / 8:00am-5:00pm
  • FLSA Status: Salary
  • Working Arrangement: Primarily Onsite

Key Responsibilities

  • Own the health, performance, and growth of burkett.com as our primary digital storefront.
  • Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic
  • Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey
  • Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue
  • Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
  • Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels
  • Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform
  • Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement
  • Proven experience collaborating across departments and managing stakeholders
  • Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
  • Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics
  • Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership
  • Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports
  • Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps
  • Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap
  • Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively