Description

The Digital Marketing Specialist is responsible for supporting the library’s marketing initiatives and strategy through asset creation, campaign execution, brand management, messaging, and communications. 

RESPONSIBILITIES
•    Together with the Marketing team and other internal stakeholders, educates the community and potential community partners about the value and benefits of the library.
•    Develops compelling and effective communications materials that align with key message campaigns and incorporate impact stories.
•    Produces design concepts in a variety of formats for digital channels. Ensures brand standards are met and that high-quality communication pieces are produced in a timely manner and within budget parameters.
•    Creates and manages assets such as photos, videos, and audio recordings for use in library promotions.
•    Designs, implements, and evaluates success of social media campaigns, email campaigns, and other digital promotional materials within budget. 
•    Develops relationships with patrons, influencers, media contacts, and community partners in support of library initiatives.
•    Drafts email campaigns, website content, social media posts, and other communications. 
•    Is responsive to staff, patron, and vendor needs in a competent, courteous, friendly, and professional manner.

Requirements

•    Associate's degree in a related field.
•    Three years of experience in marketing and/or digital creation.
•    Ability to comprehend marketing strategy and offer creative concepts and design solutions that support project goals and objectives.
•    Excellent skills in written communication, editing, and proofreading. 
•    Excellent skills in design conceptualization, branding, typography, and layout.
•    Strong organizational and project management skills. Must be able to track multiple projects simultaneously. 
•    Interpersonal and communication skills necessary to work effectively with various levels of library staff, vendors, community partners, and patrons in a friendly and professional manner.
•    Ability to work independently with little supervision.
•    Proficient in social media platforms and standard website content management systems (CMS). 
•    Familiar with computer and software packages including Adobe Creative Suite (including InDesign, Illustrator, and Photoshop), Microsoft Office, and internet searching.
•    Positive attitude and willingness to accept change. 

COMPETENCIES
•    Technology: Demonstrates general understanding of basic computer skills coupled with an understanding and knowledge of design/graphic equipment and software.
•    Teamwork: The ability to work collaboratively with others to achieve department goals.
•    Inclusion: Commitment to interact appropriately, fairly, and equitably with all; the ability to demonstrate and foster respect for all individuals and points of view.
•    Ethics: Commitment to the Ohio Ethics Law and the basic ethics and values of library service.
•    Intellectual Freedom: The understanding and support of the library's role in providing free and equal access to ideas, information, resources, and services, from all points of view, without restriction, to every individual.

PHYSICAL REQUIREMENTS
•    While performing duties, the individual typically handles office equipment, objects, or controls and frequently communicates with others. Duties require minimal physical exertion, including bending, kneeling, stooping, and standing.
•    The majority of the work is performed in an office setting or online. The job may entail exposure to cold, heat, weather, excessive noise, or vibration when working outside events. Although mostly daytime work some evening and weekend work may be required.