BRIDGE is a people-based marketing platform built around a verified database of 250 million actual individuals — real humans matched by physical address, email, and digital behavior, never cookies. Founded in 2010 and headquartered in New York. BRIDGE serves Fortune 500 brands and their agencies with audience solutions, full-service media activation, and identity resolution that works in the post-cookie era.
As competitors buyside platforms push into AI decisioning and data curation, BRIDGE's differentiation is the ownership and accuracy of its first-party data asset — and the agency relationships that depend on it. This role owns the tech partnerships that power them.
The Director of Business Development at Bridge is responsible for building and owning Bridge's independent agency channel- sourcing, developing, and closing new business with independent and mid-size agency accounts. This role owns the full sales cycle from prospecting through close, partnering with solutions, data strategy, and client success teams to land and expand accounts.
Key Responsibilities:
- Source, negotiate, and close high-value commercial data and measurement partnerships to unlock revenue opportunities and expand the data ecosystem.
- Structure complex licensing agreements, pricing models, and ROI forecasts that align with margin requirements and client performance objectives.
- Maintain an active network of agency principals, media directors, and trading desk leads across your territory
- Represent the brand at industry forums to evangelize differentiated data strategies and cultivate new commercial relationships.
- Direct complex deals from inception to execution, identifying potential risks and developing contingency plans to ensure hit milestones.
- Own day-to-day vendor relationships and QBRs, negotiating scopes and troubleshooting integrations to maximize deliverable quality.
- Collaborate with Customer Success to ensure smooth onboarding and account handoffs that set up long-term retention
Desired skills, education, and experience:
- 7+ years of experience in ad-tech, data, or programmatic media sales, with a demonstrated track record in the independent agency channel
- Deep expertise in AdTech, data products, or digital media — with specific experience in curation and/or supply-side platforms (SSPs, PMPs, curated marketplaces)
- Proven track record of building a book of business from scratch — not just managing existing accounts — with documented examples of new-logo acquisition in the agency channel.
- Excellent storytelling and presentation skills: able to translate technical data products into clear business value for non-technical agency buyers.
- Self-starter who thrives in a lean, fast-moving environment with minimal hand-holding and high autonomy.
- Experience selling data assets, audience platforms, or identity solutions is a strong plus; familiarity with BRIDGE's product category (people-based marketing, first-party data) is ideal.
- Hands-on experience with identity solutions, data clean rooms, or privacy-preserving data collaboration technologies
- Strong cross-functional collaborator with the ability to align stakeholders across Technology, Data, Sales, and Marketing
- Exceptional communication skills — able to translate complex technical and market concepts for executive, commercial, and technical audiences alike
- Active industry presence: conference speaking, published POVs, or recognized thought leadership in adtech, data, or programmatic media preferred
- Familiarity with programmatic infrastructure, identity graphs, audience data platforms, and the evolving signal landscape (post-cookie) strongly preferred
- Bachelor's degree; MBA or advanced degree a plus