Director of Admissions and Marketing

Position Summary

The Director of Admissions and Marketing oversee all phases of admissions and marketing for the facility. This role also leads the coordination of marketing and public relations efforts to strengthen community awareness and support organizational goals.

Key Responsibilities

Admissions Coordination

• Manage electronic, telephone, and in-person inquiries in a professional and welcoming manner that reflects LSC positively.


• Coordinate admissions, discharges, and transfers in collaboration with the social workers and other staff.


• Evaluate prospective admissions and make recommendations based on the facility’s ability to provide appropriate care.


• Complete all required admission documentation with the resident or responsible party.


• Maintain an accurate and up-to-date list of admission applications.


• Prepare reports on inquiries, admissions, transfers, and discharges as needed.

Marketing and Community Engagement

• Develop monthly and annual marketing plans with clear, measurable goals.


• Organize staff efforts to share the LSC story with churches, church groups, and the broader community.


• Support and help coordinate facility events that encourage community involvement.


• Represent the facility in public relations and marketing activities.


• Assist with the development of marketing and public relations materials and programs.

Relationship Management and Strategic Support

• Identify and communicate current or potential strengths and areas for improvement in LSC services.


• Build and maintain positive relationships with referral sources, physicians, families, and other key partners.


• Serve as a liaison to the Chief Development Officer.


• Perform other assigned duties that support the smooth operation of the facility or community.

Qualifications

Education and Experience

High school diploma required, along with at least two years of experience in marketing or health care services.

Preferred Skills and Abilities

• Strong interpersonal skills


• Ability to build effective relationships within the community


• Excellent presentation and communication skills

 

Preferred Qualifications

A college degree in Social Work or a related field is preferred. Experience in health care services and/or marketing is also preferred.