Director of Annual Giving, Communications, and Events
This is an exempt, full-time position and must adhere to the regulations stipulated in the Mount Marty University Employee Handbook. The Director of Annual Giving, Communications & Events leads the execution of annual giving strategy, donor communications, and Advancement events to drive donor participation, engagement, and support for institutional priorities.
Duties and Responsibilities:
- Lead development and execution of annual giving strategy, including:
- Fall Appeal
- Giving Day
- End-of-Year Giving
- Develop and manage donor communications, including:
- Messaging and content
- Segmentation and targeting
- Digital and multi-channel outreach
- Manage and execute the annual giving calendar, ensuring timely and coordinated campaigns
- Oversee the partnership with a service provider, including:
- Campaign execution
- Performance tracking
- Return on investment
- Plan and execute all Advancement events, including:
- Golf Classic
- President's Society Lunch
- Alumni and Friends Event
- Coordinate Alumni Council engagement in alignment with Advancement priorities
- Collaborate with Advancement staff to ensure events and communications support donor engagement and fundraising strategy
- Evaluate performance of annual giving, communications, and events, using data to inform strategy and improve results
- Perform other duties as assigned
Key Focus Areas / Outcomes:
- Growth in total donors and annual giving participation
- Improved donor retention and re-engagement
- Successful execution of annual campaigns and Advancement events
- Increased engagement across alumni, donors, and supporters
- Strong alignment between communications, events, and fundraising priorities
Qualifications:
- Bachelor’s degree required (relevant field preferred) or equivalent professional experience
- Experience in annual giving, communications, events, or related field preferred
- Strong organizational, project management, and communication skills
- Ability to manage multiple campaigns and deadlines simultaneously
- Ability to analyze performance data and adjust strategy accordingly
- Ability to maintain confidential information and exercise discretion
- Commitment to the mission of Mount Marty University