HiringCafe
Posted 1mo ago

Director of Copy- Health & Wellness

@ Hi-Altitude Brands
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California, California, United States
$176k-$197k/yrRemoteFull Time
Responsibilities:Lead copy, Coordinate cross-functional, Write copy
Requirements Summary:7-10+ years of performance and direct response copy at DTC health brands; leads a copy team; ensures FTC compliance; remote leadership; experience with VSLs, landing pages, email, SMS; proximity to Los Angeles preferred.
Technical Tools Mentioned:Klaviyo, Attentive, Meta, TikTok, Google Ads, YouTube, Taboola, Outbrain, VSL, Landing pages, Email, SMS, CRO, FTC compliance
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Job Description

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)

Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments.

We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.

Position Overview

Hi-Altitude Brands is seeking an exceptional Copy Director to lead the conversion copy function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a CMO direct report with a focused mandate: own the messaging that converts. Hi-Altitude has built a successful DTC business through disciplined performance marketing, and copy is at the center of every revenue channel. The Copy Director develops the hooks, angles, offers, and copy assets that drive paid media, lifecycle, and on-site conversion, serving both CMO-side brand consistency and CGO-side performance needs as a shared resource.