HiringCafe
Posted 3w ago

Director of Demand Generation (India)

@ Flosum
View All Jobs
India
RemoteFull Time
Responsibilities:Own omnichannel demand, Drive enterprise pipeline, Strengthen campaign architecture
Requirements Summary:7-12+ years in demand generation or growth marketing for B2B SaaS; proven enterprise pipeline acceleration; experience marketing to technical audiences; Salesforce familiarity preferred; omnichannel programs; strong analytics and attribution mindset; proactive with high-growth environments.
Technical Tools Mentioned:Salesforce, Marketing automation
Save
Mark Applied
Hide Job
Report & Hide
Job Description

About Flosum

Flosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in.

About You

We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. 

This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages.

You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience.

If you know how to earn credibility with developers — not just market to them — we want to talk.

What You’ll Do

    • Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
    • Drive net-new qualified enterprise pipeline aligned to ICP accounts
    • Strengthen campaign architecture, segmentation, and targeting precision
    • Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
    • Improve campaign-to-opportunity conversion and channel efficiency
    • Establish clear performance benchmarks, reporting rigor, and pipeline visibility
    • Partner closely with Sales leadership to align on target accounts and revenue goals
    • Lead and mentor the demand team toward experimentation, accountability, and performance

What Success Looks Like

Within your first 12 months, you will have:

  • Increased qualified enterprise pipeline
  • Improved channel efficiency and conversion performance
  • Diversified demand sources beyond any single channel
  • Elevated engagement within the Salesforce DevOps community
  • Brought fresh energy and sharper execution to our demand strategy

Flosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.