HiringCafe
Posted 1mo ago

Director of Marketing and Communications

@ PossAbilities of Southern Minnesota
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Rochester, Minnesota, United States
$85k-$110k/yrOnsiteFull Time
Responsibilities:Create relationships, Coordinate media, Plan events
Requirements Summary:Bachelor's in Business Admin, Marketing, or related; 5+ years in marketing/long-range planning; strong communication, leadership, and analytical skills; COVID-19 vaccination required.
Technical Tools Mentioned:Microsoft Office, Marketing software
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Job Description

POSITION SUMMARY:The Director of Marketing and Communications is responsible for the development and execution of brand management, communications, and marketing strategies that drive community engagement, build agency identity, advance visibility, and increase revenue. Working in close partnership with colleagues across the agency, the Director of Marketing manages PossAbilities media relations, advertising, promotions, and digital engagement efforts. The successful candidate will be creative, collaborative, data-driven, and forward-thinking.





JOB RESPONSIBILITIES AND DUTIES:• Create and maintain organizational relationships with local and regional media.

• Serve as the media contact for PossAbilities and coordinate all media requests.

• Initiate media events and create press releases per marketing plan and as the situation arises

• Develop, implement, and manage external communications with clients, parents/guardians, stakeholders, businesses, donors and community members.

• Plan and implement all fundraising and community engagement events.

• Plan and assist with tours and other educational and marketing activities.

• Represent PossAbilities at community fairs and business events that present networking and marketing opportunities.

• Directs and implements the organization’s advertising and promotional activities.

• Analyzes target market information to identify and recommend effective marketing approaches.

• Identifies new market segments that will benefit from PossAbilities services.

• Prepares effective advertising campaigns based on market research.

• Maintains knowledge on industry services and innovation.

• Collaborates with senior executives to develop growth plans for the organization.

• Forecasts, drafts, implements, and oversees the department’s operating budget.

• Performs other related duties as assigned.

These responsibilities show the essential functions of this position. However, they do not include every duty you may be asked to perform. Other similar or related work may be assigned as needed