Director of Marketing & Media

Store Support Center

We are searching for an experienced Director of Marketing & Media for our Store
Support Center located at 600 Citadel Drive, Commerce, CA, 90040.

This is an onsite position. Candidates must be able to report to the Store Support Center five days a week. 

SUMMARY
The
Director of Marketing & Media is responsible for the day-to-day strategic
management of traditional, digital and shopper marketing programs in support of
sales, brand development and awareness and conversion objectives. Working
closely with the VP, Digital Marketing & Loyalty, this role will manage the
tactical execution of media, promotions, shopper marketing partners in driving
comparable and total sales, brand awareness and customer acquisition and
engagement.

ESSENTIAL
DUTIES AND RESPONBILIES include the following. Other duties may be assigned or
required.

• Lead and manage
  the strategic implementation and tactical execution of Marketing &
  Merchandising promotional calendar and seasonal customer moments
  throughout omnichannel paid and owned media.
• Partner with the
  VP, Digital Marketing & Loyalty to ensure a holistic approach to
  media, promotional and shopper marketing programs leverage the right
  marketing and media mix and ensure alignment with our company strategy and
  objectives.
• Direct
  cross-functional work across Marketing, Media and Digital Commerce teams.
• Develop annual
  media, content and measurement plans to support both B2B and B2C customer
  bases to drive store/digital customer traffic and engagement.
• Develop strong
  working relationships to ensure with key Marketing, Merchandising and
  Digital Commerce stakeholders.
• Manage Media
  Agency of Record and Digital Coupon/Loyalty partnerships to ensure
  flawless execution and alignment with sales and engagement goals.
• Partner with the
  Marketing Analytics team and media AOR to develop effective reporting
  tools that will aid in assessing marketing and media performance and
  presenting media performance to a broader group.
• Oversee promotions
  and merchandise marketing through effective leadership, providing guidance
  and prioritization of activities for paid and owned promotional media
  packages, partnerships, and digital coupons.
• Support any local
  marketing and media needs for store openings or remodels.
• Support market
  level intelligence including the Customer Data Platform (CDP), competitive
  insights, customer/media profiles and personas, media consumptions/usage
  trends.  
• Help initiate and
  participate in Marketing Creative reviews and digital thoughts leadership
  meetings to share insights and trends in the marketing, media and shopper
  spaces and drive innovation through agile test, learn and apply approach. 
• Direct all
  relevant budgets for media and content through agency partners. 
• Direct and
  motivate the Associate Manager, Social Media and Manager of Shopper
  Marketing to connect the marketing voice throughout all media channels for
  both paid and owned media.

COMPENSATION: The starting salary for this position is $125,000.00 annually. The actual starting pay will be determined by a
number of qualifications; including, experience and relevant skills.

Our company provides equal employment opportunities (EEO) to
all employees and applicants for employment without regard to race, color,
religion, sex, national origin, age, disability, or genetics.