About the Department
Director of Marketing and Public Relations
Salary Schedule: Commensurate with education and experience according to Salary Schedule C3.
Scope:Director of Marketing and Public Relations provide strategic leadership in shaping and communicating the story of Wallace Community College Selma. This role is responsible for developing, guiding, and supporting effective internal and external communication efforts that strengthen the College’s visibility, reputation, and community engagement. The director oversees the creation and execution of a comprehensive marketing plan tailored to the unique needs, priorities, and initiatives of WCCS. As the steward of the College’s brand, the director ensures that all messaging is consistent, timely, mission-aligned, and reflective of the College’s commitment to serving near and far, Selma, and all surrounding Dallas County, and the surrounding communities.
Position Duties
In addition to adhering to the general guidelines as specified by the Faculty/Staff Handbook, Director of Institutional Effectiveness, the President, Alabama Community College System Board of Trustees, responsibilities will include the following:
- Develop and implement a comprehensive, strategic marketing, public relations, and communications plan to enhance Wallace Selma’s image and support internal and external communications.
- Oversee the development, production, and distribution of all college-branded communications, including printed materials, advertising, newsletters, publications (e.g., College Catalog, Student Handbook, Fact Book, Annual Report, Strategic Plan), and digital content, ensuring brand consistency and SACSCOC compliance. ·
- Develop and execute year-round advertising and promotional campaigns to support enrollment, events, and new programs.
- Actively track and pursue positive media coverage and coordinate media interviews as needed in collaboration with the President or Dean of Institutional Effectiveness.
- Assist with survey development, administration, data entry, and reporting for the College.
- Serves as a resource person for survey procedures and design.
- Support institutional effectiveness efforts, including SPOL (Strategic Planning Online) training and implementation, and help oversee course and instructor evaluations each semester.
- Assist in planning and implementing the college’s professional development calendar.
- Participate in various recruitment activities with external agencies, organizations, and internal Wallace Selma departments as requested.
- Works collaboratively with Wallace Selma admission office to facilitate college-recruiting efforts.
- Represents the Office of Institutional Effectiveness on college committees as assigned.
- Keeps current regarding Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) principles of accreditation as pertains to college integrity and institutional planning and effectiveness.
- Prepare and oversee a public relations crisis communications plan in coordination with the Director of Facilities & Safety and the President’s Office
- Prepare and manage the communications budget.
- Responsible for achieving marketing, community relations, and public relations mission and goals, ensuring that evaluation systems are in place to support these goals and objectives, and reporting progress to the President.
- Perform other duties as assigned by the President, Administrative Assistant to the President, and Associate Dean of Institutional Effectiveness and Faculty Development.
Minimum Qualifications
Required Qualifications:
- Bachelor’s degree in communications, journalism, marketing, public relations or a closely related field
- Two years of experience in public relations/marketing
- Master's degree from a regionally accredited institution.
- Minimum of three (3) years of experience in a supervisory or leadership/administrative role
- An understanding of and a commitment to the philosophy and mission of the Alabama Community College System.
Other Qualifications
WCCS is an equal opportunity employer and enrolled in E-Verify. It is the official policy of the Alabama Community College System, including postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no person shall, on the grounds of race, color, handicap, gender, religion, creed, national origin, or age, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. WCCS will make reasonable accommodations for qualified disabled applicants or employees. WCCS reserves the right to withdraw this job announcement at any time prior to the awarding. Applications must be completed online using our online process. Human Resources’ contact information is as follows:
Human Resources Department
Wallace Community College Selma
3000 Earl Goodwin Parkway
P. O. Box 2530
Selma, AL 36702-2530
Phone: (334) 876-9319, 876-9338
Fax: (334) 876-9334
Website: www.WCCS.edu
A complete application package consists of:
- WCCS application,
- A resume,
- A copy of transcript(s) verifying required degree. Please print name as listed on transcript, if different from last name listed on application.
- Work experience verification in writing from your current and/or previous employer(s) confirming the required level of experience as stated in the “Required Qualifications” section. Verification should be printed on company letterhead and must include dates of employment, position title(s), and duties performed. A work verification from either your current or previous employer must be provided. Remember that the work experience verification completion is your responsibility.
Please Note: If you are applying for more than one position, please submit a separate, complete application. In the event the position is reposted, a new application packet must be submitted.
Application Deadline
All application information must be received by 12:00 P.M. on the closing date. Final applicants must adhere to the College’s prescribed interview schedule and must travel at their own expense. Incomplete applications and applications received after the deadline will not be considered. A complete application package is the responsibility of the applicant.
Note: In accordance with Alabama Community College System policies and procedures, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon receipt of a clearance notification from the criminal background check.
WCCS is an Equal Opportunity Employer and is enrolled in E-Verify.
Benefits
Sick Leave
All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.8 hours per month
(may accumulate an unlimited number)
Annual Leave
All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.
0-4 years 8 hours per month
5-9 years 10 hours per month
10-14 years 12 hours per month
15-19 years 14 hours per month
20+ 16 hours per month
(may accumulate up to 480 hours)
Personal Leave
All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.
Unused Personal Leave converts to sick leave if not used.(converts to sick leave at the end of August each year if not used)
Professional Leave
Up to 10 days a year of professional development leave with pay may be granted by the President.
Holidays
New Year's Day
Martin Luther King/Robert E. Lee Birthday
National Memorial Day
Juneteenth
Independence Day
Labor Day
Veterans Day
Thanksgiving Day
Day after Thanksgiving Day
Christmas Eve
Christmas Day16 (5 locally assigned)
Contracted Work Days
260
Retirement
The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit The Retirement Systems of Alabama. All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.
Tier I - Pays 7.50% monthly. State matches 14.57% (effective 10/01/25)
Tier II – Pays 6.20% monthly. State matches 13.61% (effective 10/01/25)
Law Enforcement Officers:
Tier I-Pays 8.50% monthly. State matches 14.57% (effective 10/01/25)
Tier II- Pays 7.20% monthly. State matches 13.61% (effective 10/01/25)
Health Insurance
PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit http://www.rsa-al.gov/index.php/members/peehip
Premium amounts:- Single $ 30
- Family (without Spouse but with dependents) $ 207
- Employee + Spouse (no dependents) $ 282
- Family (with Spouse and dependents*) $ 307
Tobacco Usage Premium- Member $ 50
- Spouse $ 50
Wellness Premium- Member $ 50
- Spouse $ 50
If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.
Optional Coverage Plan Premiums- Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38
- Dental Single $ 38 Dental Family $ 50
Duty Hours
(hours vary by campus and needs of the student)
Tuition Assistance
This tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.
Employees/Dependents at two-year colleges:- 1/3 waived after 1st year
- 2/3 waived after 2nd year
- 3/3 waived after 3rd year
Agency Information
- Employer
- ACCS
- Website
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