Director of Marketing & Team Culture

Objective

The Director of Marketing & Team Culture is responsible for driving sales growth, strengthening brand presence, and cultivating a culture of care across the restaurant. This role bridges business performance and team experience, ensuring both guests and team members feel valued and connected to our mission.

Top Priorities

• Grow overall sales (transactions, check average, outside sales)
• Expand mobile, delivery, and catering channels
• Build and sustain a strong team culture
• Strengthen community presence and brand awareness

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute annual, quarterly, and monthly marketing plans
• Manage marketing budget and campaign performance
• Lead social media, email, and in-store promotions
• Maintain brand consistency across all platforms

Sales Growth & Business Development

• Own goals for catering, delivery, mobile, and overall sales
• Build partnerships with local businesses, schools, and organizations
• Identify opportunities to increase traffic and check average
• Oversee catering systems and client experience, demonstrating a willingness to assist with production and delivery

Community Engagement & Brand Presence

• Plan and execute community events, fundraisers, and promotions
• Represent the brand at local events
• Build long-term relationships that grow brand loyalty

Team Culture & Engagement

• Lead recognition systems (birthdays, anniversaries, milestones)
• Plan team celebrations and appreciation events
• Maintain communication boards and recognition systems
• Develop systems that improve retention and engagement

Leadership & Development

• Recruit, train, and develop marketing/sales team members
• Build a leadership bench for future growth
• Ensure accountability to brand standards and execution

Systems & Execution

• Maintain marketing calendar and track results
• Manage marketing inventory and assets
• Respond to donation and partnership requests
• Support operations as needed*

Success Metrics

• Sales growth (transactions, check average)
• Catering, delivery, and mobile sales growth
• Social media engagement and reach
• Community partnerships established
• Team engagement and retention

Schedule Expectations (flexible)

• 15-30 hours/week
• Occasional evenings, Saturdays, holidays

Core Competencies

• Strategic thinker with strong execution
• High ownership and organization
• Strong communicator and relationship builder
• Creative and data-driven
• Passion for people and results

Role Summary

This role is a hybrid of marketing, sales growth, and culture leadership responsible for growing the business while building an environment where both guests and team members thrive.