The primary responsibility in the role of Director of Marketing is to develop, coordinate, direct, and administer the facility marketing and public relations programs and services.
SUMMARY Directs the facility’s marketing and public relations ENTRY QUALIFICATIONS ESSENTIAL DUTIES AND RESPONSIBILITIES This list is subject to individual facility policies, PHYSICAL DEMANDS AND ENVIRONMENT Working in normal office environment, employee may be An Equal Opportunity Employer
programs and activities in order to maintain and increase the facility’s census
and to provide the community with information regarding the facility’s
programs, services and practices.
four (4) year degree.
of five (5) years of experience in marketing/public relations in a health
care setting.
have an understanding of sales and marketing processes.
of one (1) year management experience; two (2) years preferred.
be able to travel 20% of the time on day-trips to local health care
institutions.
be familiar with Medical Terminology.
in Microsoft Office Products (Work, Excel, PowerPoint).
procedures and practices, which may require additional duties and
responsibilities.
recruits, hires, provides orientation training and retains sufficient
number of qualified staff to carry out Marketing Department
responsibilities.
employee performance meets or exceeds expectations and periodic
performance appraisals are conducted on a timely basis.
and executes tactics to maximize potential referral sources including
hospitals, physicians, insurers, case management companies and health care
agencies.
and maintain a current file of media contacts.
news media when new programs, promotions are implemented within the
facility that will be beneficial to the facility.
the Administrator of newspaper, radio and television accounts of
noteworthy items of general interest that may have an impact on the
facility or the regulations that govern the facility.
a public relations plan of action in the case of emergencies to assure
that the release of information is accurate and within the scope of our
established policies governing the release of information during emergency
conditions.
with printing companies and designs print materials such as facility
brochures, newsletters, publications, and etc.
a thorough knowledge of the facility’s admission requirements, services
and programs.
required forms and documents in accordance with company policy and State
and/or Federal regulations.
other duties as assigned.
required to sit, bend, stoop, use keyboard, see, talk and hear. May
occasionally lift medium to heavy objects. Employee is occasionally exposed to
blood or other bodily fluids, fumes, or airborne particles and toxic or caustic
chemicals. In compliance with applicable law, reasonable accommodations may be
made to enable individual with disabilities to perform the essential functions
of the position.