Choices Markets, a division of the Pattison Food Group, is Western Canada’s largest retailer of natural and organic food. We are a 100% locally owned Canadian company with 11 retail locations in British Columbia, offering a choice for something better!   

Reporting to the Vice President, Health and Wellness, the Regional Director, Choices Markets drives retail performance across all locations, ensuring strong financial results, operational excellence, and a consistent customer experience. This role leads and develops store teams, aligns strategy with execution, and partners cross-functionally to optimize performance, strengthen talent, and support growth.

We are seeking someone who will 
Leadership and Store Operations:

• Lead store teams with a hands-on, collaborative approach, delivering exceptional service and supporting customers in their health and wellness journey.
• Ensure a consistent, high-quality customer experience through strong operational execution, maintaining accountability for store standards, service levels, and brand alignment.
• Communicate key messages and programs to store leaders, ensuring alignment and accountability at all levels.
• Act as a coach, mentor, and resource to store leaders to achieve targeted performance.

• Own overall retail performance, including sales, margin, labour, and controllable costs.
• Establish annual operating plans, targets, and KPIs aligned with company goals.
• Monitor performance trends across locations, identifying risks and opportunities, ensuring accountability, and driving data-informed actions to optimize profitability and outcomes.
• Lead the development of annual budgets and quarterly targets.
• Provide strategic direction across financials, merchandising, inventory, and operational priorities.

• Partner with HR to drive recruitment, training, retention, and leadership development, fostering an engaging workplace measured by team member surveys.
• Support the development of a strong talent pipeline aligned with succession planning.
• Approve retail leadership promotions and transfers, providing recommendations for store leadership roles.

• Partner with the merchandising team to align plans with operational priorities and maintain strong cross-functional relationships across the organization.
• Oversee inventory performance, including shrink, spillage, aging, and in-stock levels, while monitoring loss prevention, discounting, and cost control to ensure efficiency.

• Develop community support strategies and inspire store leaders to build local partnerships and initiatives.
• Leverage community, competitor, and industry insights to coach store leaders on growth strategies and drive continuous improvement, including the use of technology to enhance efficiency.

• Support strategic capital planning, including renovations, store development, and operational readiness initiatives.
• Ensure compliance with health, safety, labour, and regulatory requirements.

• 10 to 15 years of retail management experience with a strong knowledge of retail wellness operations, merchandising and employee relations.
• A minimum of 5 years in a senior leadership role.
• A university degree in Business or Commerce, or an equivalent combination of education and experience.
• Proven success leading multi-location retail performance and delivering strong financial and operational results.
• Experience leading operational strategy and driving business performance.
• Proficiency with the Microsoft Office suite.
• A valid driver’s licence and the ability to travel frequently to stores within the banner.

• A motivating, people-focused leadership style that fosters a positive and productive work environment, with a genuine passion for organic food and promoting health and wellness.
• Exceptional communication skills, with the ability to set direction, build alignment, and develop high-performing teams.
• Strong business and financial acumen, with an analytical, results-driven approach to problem-solving and decision-making; able to interpret financial information, identify behaviors that impact performance, and drive profitability.
• Proven ability to influence and build effective relationships across all levels of the organization, with strong interpersonal skills and experience leading through change using sound change management principles.
• An innovative, goal-oriented self-starter who challenges the status quo, drives continuous improvement, and is committed to ongoing learning and development

Put your passion into work that matters with a growing, BC-based company, committed to be a better company for our customers, our employees, and the planet. We'll surround you with a great team and a supportive learning environment where you can grow and thrive.

Choices Market is an equal opportunity employer and as such we thrive to foster a workplace where individual differences are recognized, appreciated, and respected.

Apply online today!