SUMMARY

Reporting to the General Manager and with a dotted line reporting
relationship with the Proprietor, the Director of Sales and Marketing is
responsible for shaping and executing innovative marketing strategies that
elevate The Inn’s brand positioning, drive global awareness, and create
meaningful connections with luxury travelers worldwide. for the development and
execution of an annual strategic and integrated plan that is comprised of
Sales, Marketing and social media communications strategies that support the
hotel’s business objectives.

Core Responsibilities

·        
Manages the development of a strategic account plan
for the demand generators in the market.

·        
Manages the property’s reactive and proactive sales
efforts.

·        
Develops transient & group events book of
business.

·        
Research market data or competitor’s sales
strategies to identify ways to grow occupancy and RevPAR.

·        
Facilitate sales strategy meetings to provide input
on weekly and overall sales strategy.

·        
Suggest and implement innovative marketing ideas and
develop strategies to continue growing market share.

·        
Serves as the primary sales contact for the
customers, General Manager, and property leaders.

·        
Participate in sales calls with the Revenue manager,
General Manager and Director of Finance.

·        
Identify public relations opportunities and
coordinates activities to augment the overall marketing communication strategy.

·        
Supports the General Manager and the Proprietor by
coordinating crisis communications.

·        
Execute and support all aspects of the business
booked (i.e., generating proposals, writing contracts, customers communications
and correspondence).

·        
Collaborate and work closely with departmental
leaders to monitor effective resolution of guests’ issues that arise as a
result of the sales process by creating mechanisms to channel issues to
property leadership and/or other stakeholders.

·        
Maintains successful performance by increasing
revenues, controlling expenses, and providing ROI.

·        
Implement the Sales & Marketing strategy and focus
on building long-term, value-based customer relationships that ensure the achievement
of the sales objectives.

·        
Collaborate and work closely with the Public
Relations executive to ensure the Sales & Marketing and the PR strategy are
aligned.

Strategic Sales Planning

·        
Develop
and implement the hotel’s annual sales and marketing plan aligned with overall
business objectives.

·        
Identify
target markets (corporate, leisure, group, and event segments) and design
strategies to attract and retain them.

·        
Forecast
revenue and occupancy trends to guide pricing and promotional decisions.

 Revenue
Generation and Business Development

·        
Build
and maintain relationships with key corporate clients, travel agencies, and
event planners.

·        
Negotiate
contracts and close deals for group bookings, corporate accounts, and long-term
partnerships.

·        
Collaborate
with the Revenue Manager to optimize room rates and maximize RevPAR (Revenue
per Available Room).

Brand Marketing
& Strategy

·        
Develop
and execute an integrated PR, social media, and marketing communications
strategy aligned with the hotel’s business objectives.

·        
Curate
and manage the hotel’s premium digital brand image, ensuring consistency across
all owned and earned channels.

·        
Act
as a strategic advisor to senior leadership on brand positioning, reputation
management, and communications planning.

·        
Source,
support, and help secure key and marquee social events, leveraging the hotel’s
brand, media reach, and partnerships to drive high-profile visibility and
demand.

·        
Work with marketing teams to create campaigns that highlight the
hotel’s unique offerings and boutique identity.

·        
Represent the hotel at trade shows, networking events, and local
tourism boards to enhance visibility.

Content, Digital
& Media Management

·        
Directly
supervise the daily work and performance of a Social Media Coordinator and the
Graphic Designer Manager.

·        
Monitor
the creative content and storytelling strategy across websites, apps, OTAs,
social media, and other digital platforms to drive engagement and brand
affinity.

·        
Oversee
the hotel’s digital content ecosystem, defining KPIs, monitoring performance,
tracking ROI, and optimizing channel effectiveness.

·        
Oversee digital marketing efforts, including social media
presence, online travel agency listings, and website content

·        
Oversee
the brand imagery and visual assets, including photography, videography, print
collateral, and publications, in line with luxury standards.

Media, Influencer,
Events & Reputation Management

·        
Build
and maintain strong relationships with local, regional, and international media
and luxury travel influencers.

·        
Lead
media relations activities including story pitching, media visits, fam trips,
partnerships, photo shoots, and hosted experiences.

·        
Foster
effective collaboration between the Sales and Events teams to attract, assist
in closing, and promote high-profile social, lifestyle, and cultural events,
positioning the hotel as a preferred destination.

·        
Oversee
internal and external communications, manage media enquiries, and
support social PR initiatives.

-        Proactively monitor public sentiment, online
reviews, and social conversations, leading issues and crisis
communications when required.

Collaboration,
Analytics & Performance

·        
Work
cross-functionally with Operations, Sales, Revenue Management, Events, social
media and Graphic design teams to support campaigns, launches, and promotional
initiatives.

·        
Manage
marketing and PR budgets, ensuring effective allocation of resources and
measurable return on investment.

·        
Utilize
digital analytics and media monitoring tools to evaluate campaign performance,
report insights, and drive data-led decision-making.

·        
Coordinate with the front office, events, and F&B departments
to ensure seamless delivery of guest experiences.

·        
Communicate client preferences and special requirements to
relevant departments.

·        
Participate in weekly revenue and operations meetings to align
sales strategies with service execution.

Event
& Operational Involvement

The Director of Sales & Marketing will
collaborate with the Special Events team and will monitor the successful
customer experience by:

·        
Overseeing high-profile weddings or corporate events

·        
Supporting large group check-ins

·        
Being present for VIP arrivals

·        
Coordinating with operations teams

Building
relationships / Leadership

·        
Develop
strong partnerships with local organizations and/or within USA or internationally
to further increase brand positioning.

·        
Develop
and manage internal key stakeholders’ relationships.

·        
Supports
the General Manager and hotel leadership in continuing developing strong
community and public relations by maintaining property participation in local, national,
and/or international tradeshows and client events.

·        
Provides
exemplary customer service to drive customer satisfaction and loyalty.

·        
Gains
understanding of the hotel’s primary target customer and service expectations;
serves the customer by understanding their needs, expectations, and concerns.

·        
Coach
leaders of revenue generating departments in developing effective revenue
strategies and setting aggressive goals that will drive The Inn’s financial
performance.

·        
Create
effective structure, processes, and performance expectations for the Sales
& Marketing team to achieve the business goals.

·        
Mentor
and transfer functional knowledge to its direct reports and any other hotel
leader.

·        
Lead, train, and motivate the sales team to achieve individual and
departmental targets.

·        
Set clear performance metrics and conduct regular evaluations.

·        
Foster a culture of proactive sales and exceptional guest service.

Reporting
and Analysis

·        
Prepare
detailed sales reports, market analyses, and performance summaries for senior
management.

·        
Monitor
competitor activities and adjust strategies accordingly.

·        
Track
ROI on marketing initiatives and adjust budgets based on performance

Qualifications:

-         
Bachelor’s
degree in business administration, Hospitality Management, or a related field.

-         
5+
years in Sales and Marketing, or a similar role, preferably in the hospitality
or luxury service industry.

-         
Proven
experience in hospitality sales, preferably within boutique or luxury hotels.

-         
Strong
negotiation, communication, and presentation skills.

-         
Strong
knowledge and experience with Revenue management, budgeting, forecasting, and
financial analysis.

-         
Excellent
analytical and critical thinking skills, with the ability to interpret complex
financial data and provide strategic insights.

-         
Exceptional
leadership and people skills, with the ability to effectively communicate and
collaborate with individuals at all levels of the organization.

-         
Proficiency
in CRM systems and hotel management software (e.g., Opera, Delphi, or
Salesforce).

-         
Strategic thinker with analytical and problem-solving abilities.

-         
Leadership experience with a focus on team development and
motivation.

   

Travel
Requirements

This
position will require traveling at least 40% of the time.

·        
Domestic
and international travel for sales missions

·        
Attend
Trade shows and expos.

·        
Corporate
client visits

·        
Brand
or corporate meetings

Physical
requirements:

·        
Standing for extended periods during events, site
inspections, and networking functions

·        
Sitting in front of a computer for extended periods
of time.

·        
Able to lift, pull, push objects of 10 pounds and
above.

·        
Professional
appearance and presence

·        
Stamina
for long hours and travel

·        
Energy
for client-facing leadership

NOTE:

A
review of this description has excluded the marginal functions of the position
that are incidental to the performance of fundamental job duties.  All duties and requirements are essential job
functions.

This
job description in no way states or implies that these are the only duties to
be performed by the Team Member occupying this position. Team Members will be
required to perform any other job-related duties assigned by their supervisor.

This
document does not create an employment contract, implied or otherwise, other
than an “at will” relationship.