Posted 3mo ago

Field Marketing Manager

@ Kai Cyber
San Jose, California, United States
OnsiteFull Time
Responsibilities:Execute field marketing, Align programs to plans, Own performance tracking
Requirements Summary:5+ years in B2B demand generation, field/growth marketing; strong program management; CRM/MA tools; paid media; ABM; data-driven; tech/security industry experience.
Technical Tools Mentioned:CRM, Marketing Automation, LinkedIn Ads, Google Ads
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Job Description


You Will:


  • Execute field marketing programs across priority regions and segments in close alignment with Sales and Marketing leadership.
  • Act as the primary marketing partner for Sales leaders and reps.
  • Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals.
  • Build clear follow-up plans, sales assets, and enablement for every campaign.
  • Own performance tracking and reporting for all field and growth programs.
  • Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner.
  • Partner with RevOps to maintain clean attribution and forecasting confidence.


You Have:

  • Consistent, predictable pipeline contribution from field, growth, and partner programs.
  • Initiated alignment with Sales and Partnerships, reflected in program adoption and follow-up.
  • Created documented, repeatable playbooks for field events, partner co-marketing, and regional growth campaigns.
  • Provided clear reporting that ties marketing activity to revenue outcomes.
  • 5+ years of experience in B2B demand generation, field marketing, or growth marketing.
  • A proven track record of driving pipeline and revenue impact.
  • Experience working closely with Sales and Partnerships teams.
  • Strong program management skills with the ability to run multiple initiatives in parallel.
  • Analytical mindset with comfort using data to guide decisions.
  • Experience in a high-growth security or technology environment.
  • Extensive experience with CRM and Marketing automation software systems.
  • Hands-on experience with paid acquisition platforms (LinkedIn Ads, Google Ads).
  • Experience with account-based field marketing.