You Will:
- Execute field marketing programs across priority regions and segments in close alignment with Sales and Marketing leadership.
- Act as the primary marketing partner for Sales leaders and reps.
- Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals.
- Build clear follow-up plans, sales assets, and enablement for every campaign.
- Own performance tracking and reporting for all field and growth programs.
- Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner.
- Partner with RevOps to maintain clean attribution and forecasting confidence.
You Have:
- Consistent, predictable pipeline contribution from field, growth, and partner programs.
- Initiated alignment with Sales and Partnerships, reflected in program adoption and follow-up.
- Created documented, repeatable playbooks for field events, partner co-marketing, and regional growth campaigns.
- Provided clear reporting that ties marketing activity to revenue outcomes.
- 5+ years of experience in B2B demand generation, field marketing, or growth marketing.
- A proven track record of driving pipeline and revenue impact.
- Experience working closely with Sales and Partnerships teams.
- Strong program management skills with the ability to run multiple initiatives in parallel.
- Analytical mindset with comfort using data to guide decisions.
- Experience in a high-growth security or technology environment.
- Extensive experience with CRM and Marketing automation software systems.
- Hands-on experience with paid acquisition platforms (LinkedIn Ads, Google Ads).
- Experience with account-based field marketing.