Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof

Description -

Job Summary

Key Responsibility

• Build the demand capture system: define how demand moves across the full journey, create a modular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts​

• Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step-up logic – ensuring journeys are simple, repeatable, and hard to misuse.​

• Turn strategy into market-ready systems: translate HP’s future of work and AI PC positioning into executable journeys, clear offers, and activation-ready frameworks​

• Partner closely with GTM and portfolio teams to ensure strategy becomes immediately usable in-market​

• Own customer proof as a core conversion layer: define a global customer proof strategy aligned to key audiences, personas, and use cases​

• Transform case studies into modular, reusable proof assets, and embed customer proof into every stage of the journey​

• Turn events into demand acceleration systems: define how events and high-value engagements fit into the demand journey as conversion triggers​

• Create the insight loop that sharpens strategy​

• Support the development and optimization of customer journeys across SMB, Channel, and Enterprise, ensuring messaging, content, and calls-to-action are aligned to drive engagement and conversion​

• Translate global strategy into practical execution, turning Future of Work and AI PC positioning into clear, actionable campaign flows, journey frameworks, and activation guidance for markets​

• Develop and maintain market-ready playbooks and campaign assets, including modular content, templates, and journey guides that enable regional teams to execute quickly and consistently​

• Integrate customer proof into demand capture efforts, supporting the creation and adaptation of case studies and success stories into formats that can be embedded within campaigns and customer journeys​

• Support event-to-demand integration, working with ABM teams and centralized event steams to align messaging, content, and follow-up programs that connect event engagement to pipeline outcomes​

• Monitor campaign and journey performance, tracking key metrics such as engagement, conversion, and funnel progression, and identifying opportunities to improve performance​

• Contribute to ongoing optimization and testing, helping refine messaging, offers, and journey structures based on performance insights and market feedback​

• Capture and share insights and best practices, helping improve how demand capture is executed across regions and ensuring learnings are applied consistently

Education & Experience Recommended

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalentexperience)5–8 years of experience in B2B marketing, demand generation, digital marketing,or customer journey development​

• Experience supporting or executing integrated marketing campaigns and customer journeysacross digital channels​

• Strong understanding of how marketing drives engagement, conversion, and pipeline impact​

• Experience working with or developing marketing content, campaign assets, or playbooks for broad or regional use​

• Familiarity with customer storytelling or case study development, and how proof pointssupport buying decisions​

• Ability to translate strategy into clear, actionable execution plans that others can adopt easily​

• Analytical mindset with experience reviewing campaign performance data and identifyingoptimization opportunities​

• Experience working across cross-functional teams (e.g., marketing, sales, product, orpartners) in a matrixed environment​

• Strong communication and organizational skills, with the ability to manage multipleworkstreams and stakeholders

Preferred Certifications
NA

Knowledge & Skills
• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Salesforce
• Social Media

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

• A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies. 
• Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills. 
• Competitive benefits package, including: 
• Hybrid work model (home office / office), depending on the role/functions  
• Health & Life insurance 
• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen 
• Flexible working hours to support work–life balance 
• HP Flex Program: Kindergarten vouchers & Transport Card 
• Exclusive HP products offers and discounts for employees, friends and family 
• Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally. 
• Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite. 
• Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities. 
• Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health. 
• Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing. 
• Easy commuting: Free parking available or excellent access via nearby train services. 
• Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future‑skills development. 

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"