We are looking for a skilled Google Ads Expert to plan, execute, and optimize paid marketing campaigns across Google platforms. The ideal candidate should have hands-on experience in PPC campaigns, keyword strategy, performance marketing, and lead generation with a strong analytical mindset.

Key Responsibilities

• Create, manage, and optimize Google Ads campaigns including Search, Display, Shopping, Performance Max, and YouTube Ads.
  
• Conduct keyword research, competitor analysis, and audience targeting.
  
• Monitor campaign performance and optimize bids, budgets, CTR, CPC, and conversion rates.
  
• Generate high-quality leads and maximize ROI through data-driven strategies.
  
• Set up and manage conversion tracking using Google Analytics and Google Tag Manager.
  
• Prepare weekly and monthly performance reports with actionable insights.
  
• Perform A/B testing for ad copies, landing pages, and campaign strategies.
  
• Stay updated with the latest Google Ads trends, policies, and algorithm changes.
  
• Collaborate with SEO, design, and content teams to improve campaign effectiveness.
  

Requirements

• Strong knowledge of Google Ads platform and PPC strategies.
  
• Experience with Google Analytics, GTM, and conversion tracking.
  
• Understanding of keyword planning and audience segmentation.
  
• Excellent analytical and reporting skills.
  
• Good communication and problem-solving abilities.
  
• Ability to manage multiple campaigns and budgets effectively.
  

Benefits

• Bachelor’s/Master's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
  
• Certifications in Google Ads, Google Analytics, or Digital Marketing will be an added advantage.
  
• Candidates with relevant hands-on experience in performance marketing and PPC campaigns will also be considered.