HiringCafe
Posted 2d ago

Manager - Advertising

@ Tachi Palace Casino Resort
View All Jobs
Lemoore, California, United States
$70k/yrOnsiteFull Time
Responsibilities:managing advertising, planning promotions, supervising staff
Requirements Summary:Bachelor's in business/marketing/communications preferred; 3+ years advertising/communication experience; strong media buying, budget management, creative development, and supervisory skills; gaming industry experience preferred.
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Job Description

 Advertising Manager

 

Responsible for managing the oversight of publication development, website administration, special events, promotional writings, graphic design, media relations and other duties.

 ESSENTIAL DUTIES AND RESPONSIBILITIES:

  •  Manages the implementation of advertising/communication programs through external and internal channels.
  • Assist in the development and marketing of promotions, special events, entertainment, and other player focused activities via advertising and public relations.
  • Will assist in the development of creative strategies.
  • Manages media buying process and works with media buyer to ensure cost effective advertising.
  • Oversees activities of ad agency to ensure proper advertising strategies and implementation.
  • Serves as a liaison to advertising agency and completes required paperwork to initiate creative and production.
  • Works closely with departments heads to ensure timely development of creative materials for all campaigns and property promotions.
  • Monitors local competition looking for meaningful trends, ideas, and competitive threads.
  • Plans, participates and/or attends departmental meetings to update managerial staff of all necessary information regarding advertising/communications activities and communicate back to staff pertinent information from colleagues.
  • Responsible for creating and monitoring annual budget.
  • Properly trains team members.
  • Monitors associate’s performance during their shift. Providing coaching and counseling when necessary.
  • Complete and issue performance reviews.
  • Ensure compliance with all Human Resource policies and procedures, promoting an environment that treats all people with respect, and prohibits discrimination and harassment of any kind.
  • Ensure compliance with all safety, health, and environmental policies, procedures, and regulations within the department.
  • Bachelor’s degree in business, Marketing, Communications, or similar field desirable.
  • Must have at least 3 years appropriate experience with strong Advertising or Communication skills.
  • A strong understanding of the Gaming Industry is preferred.
  • Any other duties as assigned.

 

 

Reports To: Director of Marketing

Approximate Hours: Full-Time