About the Department

Please note: The salary range above represents this position’s earning potential. The anticipated hiring range for this position will be $98,662.00 to $171,403.00, based on the candidate’s qualifications and experience.

WHO WE ARE

The Web Services Team within the Department of Technology and Enterprise Business Solutions (TEBS)is responsible for managing and continuously improving the County’s enterprise website and digital presence. The team partners with departments across the organization to ensure web content is accurate, accessible, and user-centered, while working closely with external vendors to support the underlying platform and deliver ongoing enhancements. As the County continues to modernize its digital services, this team plays a critical role in shaping how residents, businesses, and employees interact with government online. It is an exciting team to join because it sits at the intersection of technology, communication, and service delivery—offering the opportunity to drive meaningful impact, influence enterprise standards, and help define the future of digital government.

WHO WE ARE LOOKING FOR

The Department of Technology and Enterprise Business Solutions (TEBS) is currently recruiting for a Web Services and Digital Platform Manager (Manager-III), Grade M3. This role responsible for the strategic, operational, and technical oversight of the County’s enterprise website and related digital services. This role leads a small team of web content managers while functioning as the product owner for the County’s web platform, managing the roadmap, vendor delivery, and ongoing service performance.

This position bridges business needs, user experience, and technical delivery—ensuring the County’s website and associated web applications are scalable, accessible, secure, and aligned with enterprise standards.

Position Duties

Responsible for the strategic leadership, operational management, and continuous improvement of the County’s primary public-facing website and associated digital services. Candidates should understand that this is a product and service ownership role—not just a content management role. The position requires balancing strategy, operations, vendor management, and stakeholder engagement across a complex enterprise environment.

This role is critical to ensuring the County’s digital presence is effectively managed, continuously improved, and aligned with organizational priorities, enabling residents, businesses, and employees to reliably access information and services online.

The position supervises a team of three web content managers responsible for departmental content updates within the County’s CMS and other digital tools. The team has varying levels of experience and requires strong leadership to implement standards, best practices, and consistent processes across all web operations.

KEY RESPONSIBILITIES

Product Management & Roadmap Ownership
1. Serve as the product owner for the County’s website platform and digital service ecosystem.
2. Define and maintain a multi-year product roadmap driven by business needs, analytics, and user research.
3. Prioritize enhancements, feature requests, defects, and improvements for enterprise value.
4. Manage the development backlog in coordination with platform vendor.
5. Lead release planning and ensure alignment between roadmap objectives and vendor deliverables.
Website Governance & Standards
1. Establish and enforce County-wide web governance, standards, and policies.
2. Define requirements for design, UX, navigation, accessibility, and content quality.
3. Review and approve departmental requests for web apps and digital integrations.
4. Ensure consistency, usability, and scalability across all County web properties.
Vendor Management & Platform Oversight
1. Serve as primary point of contact for website platform vendors.
2. Manage SLAs, KPIs, contracts, and vendor performance.
3. Coordinate releases, enhancements, upgrades, and defect resolution.
4. Hold vendors accountable for timelines, quality, and system stability.
5. Collaborate with procurement on contract renewals and negotiations.
Service Management & SLA Enforcement
1. Define and enforce SLAs for content updates and issue resolution.
2. Lead the intake, triage, and prioritization of web requests County-wide.
3. Establish and track service metrics to improve responsiveness and quality.
4. Drive continuous improvement in digital service delivery.
Content Operations Management
1. Oversee daily content operations and publishing workflows.
2. Lead and support a team of content managers across multiple departments.
3. Define content standards, review processes, and publishing protocols.
4. Ensure content accuracy, compliance, and alignment with County standards.
Technical Oversight & Web Operations
1. Oversee infrastructure including domains, DNS, URLs, SSL, and redirects.
2. Lead major updates, migrations, and digital transformation initiatives.
3. Coordinate with IT and vendors to ensure reliability, uptime, and security.
4. Maintain expertise in modern CMS platforms, frameworks, and integrations.
Digital Optimization
1. Establish SEO and search optimization best practices.
2. Implement AI tools to improve content quality, consistency, and findability.
3. Optimize content structure for AI-driven and generative search environments.
Accessibility & Compliance
1. Ensure all web properties comply with WCAG 2.1 AA, ADA/Title II, and related requirements.
2. Implement accessibility workflows and governance mechanisms.
3. Support departments in accessibility remediation and continuous compliance.
Analytics & Performance Management
1. Define and track KPIs for website performance, engagement, and usability.
2. Use data insights to drive content decisions and inform the digital roadmap.
3. Deliver executive-level reporting and strategic recommendations.
Stakeholder Engagement & Intake Management
1. Partner with County departments to understand business needs and develop digital solutions.
2. Manage intake and prioritization of web projects and enhancements.
3. Serve as a strategic advisor on digital presence, UX, and content strategy.
4. Manage expectations across diverse stakeholder groups.
Team Leadership & Performance Management
1. Lead, coach, and develop a team of three web content managers.
2. Set clear goals, KPIs, and accountability standards.
3. Conduct performance reviews and support professional development.
4. Foster a collaborative, high-performing, service-oriented team environment.
Incident & Issue Management
1. Oversee response to website outages, incidents, and service disruptions.
2. Coordinate with IT and vendors to ensure timely resolution.
3. Establish escalation protocols and communication standards.
4. Provide after-hours support for urgent, high-severity incidents as needed.

Work Schedule: This position may require occasional evening and weekend hours based on program needs.

Telework: This position may be eligible for limited hybrid telework, up to two days per week, after the initial training period.

A criminal background (and credit history) check will be conducted on the selected candidate prior to appointment and will be a significant factor in the hiring decision.

This position carries supervisory responsibilities and requires managing, coaching, and developing staff to ensure effective program operations.

Minimum Qualifications

EXPERIENCE: Five (5) years of progressively responsible professional experience in website management, digital platforms, or a related technical field, including leadership and supervisory responsibilities:

Experience managing vendors and external service providers
Strong understanding of CMS platforms, including Drupal
Knowledge of web architecture and infrastructure (DNS, hosting, domains)
Experience with website deployment and cutover processes
Experience with web integrations and application delivery
Experience defining and managing SLAs and service delivery models
Experience implementing and managing SEO strategies for enterprise websites
Familiarity with AI tools used in content creation and optimization
Understanding of modern search trends, including voice search and AI-driven search experiences

EDUCATION: Graduation from an accredited college or university with a bachelor’s degree in computer science, Web Development, Government Relations, Public Administration, or related field.

EQUIVALENCY: An equivalent combination of education and experience may be substituted.

Please note: Preference would be given to candidates with 10+ years of progressively responsible professional experience in website management, digital platforms, or a related technical field, plus 5+ years of leadership and managerial skills.

PROBATIONARY PERIOD: Individuals appointed to this class will be required to serve a probationary period of twelve (12) months. Individuals promoted to this class will be required to serve a probationary period of six (6) months. During the probationary period, performance will be carefully evaluated. Continuation in this class will be contingent upon successful completion of the probationary period.

Medical Protocol: This position requires successful completion of a pre-employment medical evaluation, which includes a physical examination and drug screening.

Financial Disclosure Statement: This position is designated as one that requires filing a Financial Disclosure Statement and will be required to disclose information about your financial affairs.

Other Qualifications

The applications of those individuals meeting the minimum qualifications will be reviewed to determine the extent, relevance of training, and experience in the following areas:

Five plus (5+) years of managerial and leadership experience overseeing digital, web, or content-focused teams
Ten plus (10+) years of progressively responsible experience in web/content management, digital strategy, or related fields
Experience working in a government or public sector environment
Knowledge of digital accessibility standards, including WCAG and ADA/Title II compliance
Proficiency with website analytics tools such as Google Analytics
Experience implementing structured data, schema markup, and modern search optimization techniques
Experience optimizing content for AI-powered or conversational interfaces
Familiarity with Google Search Console, SEO platforms (e.g., SEMrush, Ahrefs), or comparable tools
Exposure to AI governance frameworks, prompt methodologies, or enterprise AI adoption strategies
Experience managing enterprise-scale or multi-department digital platforms
Familiarity with IT service management frameworks such as ITIL

Key Competencies

Vendor and contract management
Product management and roadmap ownership
Technical fluency in web platforms, CMS environments, and supporting infrastructure
Service delivery oversight and SLA management
Strong stakeholder engagement, influence, and cross-functional coordination skills
Strategic thinking and governance capabilities
Team leadership, coaching, and performance management
Digital discoverability and SEO strategy expertise
AI literacy and applied use of AI in content operations
Ability to shape forward-looking digital strategies informed by trends in AI, search evolution, and user behavior

Benefits

Leave Benefits

Our generous leave package starts with non-MLS permanent and term employees earning 15 days of sick leave and 15 days of annual leave in their first year, as well as up to three additional personal days each calendar year. Positions in MLS earn 35 days of paid time off each year. In addition, we offer all employees 10 paid holidays. Our leave policies adhere to the Family Medical Leave Act of 1993, and we provide six weeks of paid parental leave for new parents.

Retirement Benefits

All permanent and term positions are eligible for robust retirement plans. Public safety positions are eligible for a defined benefit pension plan in which they are vested after only five years. Employees in non-public safety positions can participate in retirement plans that contribute up to 12 percent of their annual salary. All employees can also participate in a supplemental retirement plan, the 457 Deferred Compensation Plan, to contribute even more to their retirement goals.

Tuition Assistance & Student Loan Forgiveness

Montgomery County employees are eligible to participate in the Federal Public Service Loan Forgiveness Program. Participants who meet all requirements may qualify for forgiveness on the remaining balance on their Direct Loans after making 120 qualifying monthly payments under a qualifying repayment plan while working full-time in a qualifying public service position. To learn more about PSLF, please visit the Student Loan Repayment Benefits page. Our tuition assistance program allows you to receive up to $2,130 annually in tuition assistance to help you achieve a degree that supports your career path.

Free Mass Transit Benefit

County employees are entitled to use the RideOn Bus service for free with a valid County-employee ID. This benefit can be used any time of the day or evening, including weekends. We also offer a pre-tax flexible spending account to reduce the cost of other mass-transit options such as MARC trains and Metro.

Reduced Child and Health Care Costs

Working for Montgomery County also entitles permanent and term employees to participate in healthcare and childcare Flexible Spending Accounts. These plans allow eligible employees to save on a pretax basis for healthcare and dependent care costs incurred during the plan year.

Employee Wellbeing

We deeply care about your holistic wellness. Our award-winning wellness program, LiveWell, will support you in improving and maintaining your physical, mental, financial, social, and intellectual well-being.

Learn more about our wonderful benefits available to you once you join our team. Montgomery County Benefits

Supplemental Questions

What is your highest level of completed education?

N/A
High School/GED
Associate's Degree
Bachelor's Degree
Master's Degree
Juris Doctor
Doctorate

How many years of progressively professional experience do you have in website management, digital platforms, or a related field?

No Experience
1 Year's Experience
2 Year's Experience
3 Year's Experience
4 Year's Experience
5 Year's Experience
6 Year's Experience
7 Year's Experience
8 Year's Experience
9 Year's Experience
10 Years Experience
11+ Year Experience

How many years of experience do you have managed a team of IT or web-focused technical personnel in an environment similar to local or regional government such as Montgomery County technology and digital services operations?

1 Year Experience
2 Years Experience
3 Years Experience
4 Years Experience
5+ Years Experience

Please identify a position on your résumé in which you were responsible for managing a website or digital platform. Describe the process you used to prioritize enhancement requests and the criteria that informed your decisions. Provide one example of a decision that affected multiple stakeholders. If you do not have this experience, please indicate N/A.

Please identify a position on your résumé in which you were responsible for vendor management in support of a website or digital platform. Describe one performance issue you encountered and how you addressed it, including the outcome. If you do not have this experience, please indicate N/A.

Please identify a position on your résumé in which you were responsible for managing requests or issues related to a website or digital service (e.g., ticketing system, intake process). Describe your role in prioritizing these requests and ensuring they were completed on time. If you do not have this experience, please indicate N/A.

Please identify a leadership position on your résumé in which you managed a team that required greater structure, consistency, or skill development. Describe the specific actions you took (e.g., implementing processes or standards, providing coaching) and the measurable improvement that resulted. If you do not have this experience, please indicate N/A.

Required Question

Agency Information

Employer: Montgomery County (MD)
Address: 101 Monroe Street

7th Floor

Rockville, Maryland, 20850
Phone: 240-777-0311
Website: https://www.montgomerycountymd.gov/ohr

Manager-III (Web Services & Digital Platform Manager), Grade M3