Description

Our Mission

Segerstrom Center for the Arts believes in the power of performing arts to transform lives and that the shared experience and exploration of the arts will help unite Orange County, creating a more culturally connected and vital community. We will help shape the Orange County of the future through meaningful collaborations with diverse communities, embracing creativity in all its forms and enabling a more inclusive, vibrant performing arts scene at the Center and across the region. We will maintain the excellence of our core artistic and educational programs while demonstrating the entrepreneurial resolve to extend resources, know-how and creativity into the communities we engage with. The Center will be transformed into a cultural hub and dynamic town square deeply ingrained in the fabric of our community. Artistically ambitious yet accessible to all, the Center will shine as the very model of the successful performing arts center of the future. We will show that together we thrive when we make the arts matter.

Job Summary

The Manager, Institutional Marketing supports the execution of Segerstrom Center’s institutional marketing and audience development strategies by translating long-range plan priorities into actionable campaigns, community outreach tactics, audience segments, content calendars, and measurable campaign plans. Reporting to the Senior Director, Program Marketing, this role focuses on integrated, bilingual, and community-focused marketing efforts that expand awareness, access, and engagement among families, first-time attendees, Hispanic and Spanish-speaking communities, and other priority audiences. The Manager helps position the Center as a welcoming, accessible cultural destination while strengthening relationships with the communities it serves.

Job Duties

Execute integrated institutional marketing campaigns that advance the Center’s long-range plan priorities, with emphasis on audience growth, institutional brand awareness, and positioning the Center as a welcoming, accessible cultural destination.
Support campaigns that market the Center as a whole — including its performances, education and engagement initiatives, accessibility offerings, free programming, campus partners and resident companies.
Implement audience-development campaigns focused on families, first-time attendees, lapsed ticket buyers, GenX audiences, younger culturally engaged audiences, and Hispanic/Spanish-speaking communities.
Assist in developing and adapt bilingual (English/Spanish) campaign materials across digital, social, email, print, radio, television, and community-facing channels, ensuring language, tone, imagery and messaging are culturally relevant, accurate, and accessible.
Support institutional content development, including audience stories, community impact messaging, affordability/accessibility messaging, our brand attributes, social media copy, email content, landing page copy, partner toolkits, and campaign collateral.
Build tailored outreach strategies with colleges and universities, PTAs, libraries, cultural organizations, civic groups, festivals, and community organizations to increase awareness, trust, attendance, and repeat engagement among target audiences.
Identify and execute grassroots and community-based marketing opportunities that expand the Center’s visibility beyond our traditional audience and deepen relationships among underrepresented audiences.
Coordinate cross-functional campaign execution with teams including education and engagement, development, audience services, and external partners to ensure institutional campaigns are aligned, inclusive, timely, and operationally feasible.
Assist in the development of campaign plans, calendars, channel recommendations, project timelines and budget tracking for institutional marketing initiatives, and execute approved plans and monitor spending.
Use CRM, ticketing, survey responses, and digital campaign data to track, analyze, and report on campaign performance, audience growth, first time attendance, repeat engagement, language preference, and conversion metrics.
Prepare campaign recaps and provide actionable insights to support future audience development strategies, institutional messaging, and long-range plan implementation.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. As the business evolves, so may this role. These duties may change as Segerstrom Center for the Arts leadership identifies the need at any time.

Requirements

Bachelor’s degree in communications, marketing, or a related discipline or equivalent from a four-year college or technical school
Fluent in Spanish required. Speak, read, and write.
Minimum of five years of related professional experience
A passion for performing arts is beneficial.

Competencies

Integrated marketing execution: Experience working on multi-channel marketing campaigns with consistency across digital, social, email, and community platforms.
Audience & cultural fluency: Understands and effectively engages diverse audiences, with the ability to develop culturally relevant, bilingual (English/Spanish) communications.
Community engagement & partnership building: Ability to build and maintain relationships with community organizations to expand reach and deepen audience engagement.
Project management & collaboration: Able to manage multiple projects and timelines while working cross-functionally to ensure aligned, on-time campaign delivery.
Data-informed approach: Comfortable using performance metrics and insights to evaluate campaigns and inform continuous improvement.
Collaboration & teamwork: Outstanding interpersonal skills and demonstrated success in developing and supporting department culture and operational effectiveness.

Summary

Physical Demands

Primarily a desk-based role requiring extended periods of computer use
Frequent walking between departments and to meetings around our venue
Routine walking/standing
May need to lift or carry materials up to 10 pounds for event support
This job’s specific vision abilities include close vision, distance vision, and the ability to adjust focus.
Consistent with its obligations under the law, Segerstrom Center for the Arts will provide reasonable accommodation to any employee with a disability who requires accommodation to perform essential functions of his or her job.

Work Conditions

Weekend work may occasionally be required to support events/performances
An indoor office environment with minimal noise distractions
Remote work from home available one day per week

Work Standards

Embody and further the Center's mission and core values through daily work
Foster an equitable, diverse, inclusive, and accessibility-focused workplace
Support a collaborative, team-focused working environment across all levels and roles
Seek continuous improvement by welcoming feedback, exchange of ideas, and respectful debate
Maintain flexibility and professionalism in fast-paced environments with shifting priorities
Bring strategic, creative, out-of-the-box thinking to elevate the department and the organization

Additional Details

• Location: Costa Mesa, CA (Hybrid schedule: 4 days onsite / 1 remote)

• Term: Full time; Exempt

• Schedule: Monday–Friday, occasional evenings/weekends for performances

• Compensation: $70,304.00- $75,000/ annually

EEO-1 Statement: Segerstrom is an equal opportunity employer to all, regardless of age, ancestry, association with a member of a protected class, bereavement leave, color, disability (physical, intellectual/developmental, or mental health/psychiatric.), exercising the right to family care and medical leave related to serious health condition of employee or family member, child bonding, or military exigencies, engaging in protected activity, gender identity or expression, genetic information or characteristic, marital status, medical condition (cancer or genetic characteristic), military and veteran status, national origin (includes language restrictions), pregnancy, childbirth, breastfeeding, or related medical conditions, Pregnancy Disability Leave (PDL), race (includes hairstyle and hairtexture, religious creed (includes dress and grooming practices), reproductive health decision making, sex/gender, and sexual orientation.