HiringCafe
Posted 1d ago

Manager, Marketing

@ George's
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Springdale, Arkansas, United States
OnsiteFull Time
Responsibilities:executing campaigns, managing social, analyzing market
Requirements Summary:Bachelor's in marketing or related field, 3+ years marketing experience, 1+ year managing multi-platform campaigns and social advertising (CPG/food preferred), proficiency in Microsoft Excel and PowerPoint and Canva, strong communication and file-format knowledge.
Technical Tools Mentioned:Microsoft Excel, Microsoft PowerPoint, Canva
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Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

SUMMARY:   The Marketing Manager is responsible for executing integrated marketing initiatives that support the organization’s Foodservice and Retail product lines. This role leads day-to-day execution of marketing campaigns and tactics to drive effective, on-time results. The Marketing Manager partners cross-functionally and serves as a customer-facing representative of the company.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  • Oversee execution of the marketing strategy and initiatives - including campaigns, events, digital marketing, product development pages, selling tools, and related marketing tactics.
  • Partner with internal teams to develop aligned marketing materials and programs.
  • Conduct ongoing analysis of the competitive environment, consumer trends, and market insights.
  • Execute leadership alignment of strategies and brand expectations.
  • Manage social media presence, including content planning, posting cadence, and engagement.
  • Develop, execute, and optimize paid social media advertising campaigns to support brand awareness, engagement, and business goals.
  • Execute campaigns and prioritize initiatives based on business focus, status of plan implementation, and external factors.
  • Support business development initiatives with new and existing customers through targeted marketing programs.
  • Research and identify opportunities to improve marketing effectiveness for George's Inc. and its customers.
  • Ensure consistency, accuracy, and accessibility of packaging files, campaign assets, and shared marketing resources for internal and external use.

SUPERVISORY RESPONSIBILITIES

This position will not have supervisory responsibility.

EDUCATION and/or EXPERIENCE

Required

  • Bachelor’s degree in:  Marketing, Business Administration, Communications, or related field. 3+ years of experience in a marketing role.
  • 1+ year of experience creating and managing multi-platform campaigns and social media advertising, preferably for a food-based retailer or CPG environment.
  • Strong interpersonal and communication skills, both verbal and written.
  • Proficiency in Microsoft Excel and PowerPoint; experience with Canva or similar design tools.
  • Working knowledge of graphic/image file formats and specifications.

George’s is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search, apply or interview for a career opportunity with the Company, please send an email to [email protected] or call 479-927-7000 to let us know the nature of your request and your contact information to assist you

We are an Equal Opportunity Employer, including Disabled/Veterans