HiringCafe
Posted 2mo ago

Manager of Digital Operations

@ High Point University
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High Point, North Carolina, United States
OnsiteFull Time
Responsibilities:Managing digital content, Designing multimedia campaigns, Analyzing website performance
Requirements Summary:Bachelor’s degree in English, Communication, Marketing, or related field; 3–5 years digital communications experience; CMS and website optimization; donor engagement knowledge; multimedia content design; email marketing and social media tools; strong analytics and writing skills.
Technical Tools Mentioned:CMS, Wordpress, Blackbaud NetCommunity, Email marketing platforms, Cloud Campaign, Canva, Adobe Creative Suite, Website analytics tools
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Job Description
The Office of Institutional Advancement at High Point University seeks a strategic, creative, and detail-oriented professional serving as Manager of Digital Operations. This full-time, in office role is responsible for executing high-impact digital communications that strengthen donor engagement, support fundraising efforts, and elevate the University's mission across key audiences.

QUALIFICATIONS:

Education

  • Bachelor’s degree in English, Communication, Marketing, or a related field required.

Experience and Training

  • 3–5 years of progressively responsible experience in digital communications, ideally within a higher education or nonprofit advancement environment.
  • Proven expertise in website content management, including experience with CMS platforms, website optimization, and improving user experiences (preferably Blackbaud NetCommunity, Wordpress, or similar).

Knowledge, Skills, Ability:

  • Strong understanding of fundraising communications and donor engagement strategies.
  • Proven experience managing and designing multimedia content for digital platforms, including websites, email campaigns, and social media.
  • Expertise in email marketing platforms, social media management tools (Cloud Campaign or similar), and content creation software (Canva, Adobe Creative Suite).
  • Strong analytical skills and experience using analytics tools to measure website performance and campaign effectiveness.
  • Excellent writing, editing, and storytelling skills, with a keen eye for detail and brand voice.
  • Demonstrated ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
  • Strategic thinker with strong leadership, collaboration, and problem-solving skills.
  • Passion for the mission and values of High Point University.

ACCOUNTABILITY:

  • Reports to the Director of Development Operations.
  • Provides regular analytics reports on digital campaign performance (weekly, monthly, quarterly, annually) and website user engagement metrics.