HiringCafe
Posted 1w ago

Marketing & Brand Manager

@ S&K Building Services
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Indianapolis, Indiana, United States
$50k-$80k/yrOnsiteFull Time
Responsibilities:optimizing SEO, managing campaigns, creating content
Requirements Summary:Bachelors in marketing or related field, 3+ years digital marketing experience for multi-location/brands, Google Ads and GA4 certification or proficiency, local SEO, WordPress, LinkedIn Campaign Manager, Meta Business Suite experience.
Technical Tools Mentioned:Google Business Profiles, Google Search, Local Service Ads (Google Guaranteed), Google Ads, Google Analytics 4, LinkedIn Campaign Manager, Meta Business Suite, WordPress, Semrush, Ahrefs, Birdeye, Podium, NiceJob, CallRail
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Job Description

Position Summary

S&K Building Services is looking for a driven, digitally fluent Marketing & Branding Manager to build, scale, and own our entire marketing presence from the ground up.

This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation-you'll be at the center of it all, shaping how S&K shows up in every market we serve.

We're looking for someone who's energized by building something meaningful, thrives in a hands-on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership.

What You'll Own & Drive

Dominate Local Presence (21 Markets)

Take full control of our Google Business ecosystem across 21 locations and 15 brands:

  • Fully optimize and elevate every profile - from visibility to conversion
  • Launch coordinated weekly content across all markets
  • Build a centralized system for scale and consistency
  • Track and report performance across impressions, calls, and discovery

Build a High-Performing Paid Engine

Drive demand and revenue through strategic digital advertising:

  • Launch and optimize Google Search + Local Service Ads (Google Guaranteed)
  • Target key decision-makers via LinkedIn campaigns
  • Own budget strategy and performance reporting (CPL, CPC, ROAS)
  • Continuously test, iterate, and scale what works

Lead SEO & Own the Search Strategy

Turn S&K into a search powerhouse:

  • Execute a full technical SEO overhaul
  • Build city-specific strategies across all 21 markets
  • Create high-value landing pages for priority services
  • Implement advanced schema and AI-search-ready content
  • Publish ongoing thought leadership and industry content

Create a Bold, Consistent Social Presence

Bring every brand to life across platforms:

  • Launch and manage LinkedIn, Facebook, and Instagram for all brands
  • Deliver high-frequency, platform-native content (Reels, carousels, before/after)
  • Maintain rapid engagement standards across all channels
  • Build a recognizable, consistent voice across 15 brands

Own the Website Experience

Transform skbuildingservices.com into a conversion machine:

  • Build high-impact service pages and city landing pages
  • Optimize for performance, speed, mobile, and SEO
  • Ensure every page is built to convert - clear, compelling, and measurable

Fuel Lead Generation & Growth

Create a predictable inbound pipeline:

  • Implement full-funnel tracking and attribution
  • Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers)
  • Deliver clear, data-driven reporting to leadership

Tell the Story Through Content

Lead all content creation across digital and print:

  • Develop compelling sales materials and brand collateral
  • Capture and produce jobsite video content
  • Write powerful, conversion-focused web and marketing copy
  • Highlight success through case studies and storytelling

Strengthen Internal Alignment

Be the connector across teams and markets:

  • Deliver monthly updates on wins, campaigns, and initiatives
  • Build a shared content library and brand toolkit
  • Empower local teams with ready-to-use templates and assets
  • Support leadership communications across growth and expansion

What It Takes to Win in This Role

You're someone who:

  • Thrives in ownership and autonomy
  • Can manage complexity across multiple brands and markets
  • Brings hands-on expertise in SEO, paid media, and digital platforms
  • Is both strategic and execution-focused
  • Loves building systems, not just maintaining them

Why This Role Matters

This role is about more than marketing - it's about building the engine that fuels S&K's next phase of growth.

You'll have the opportunity to:

  • Shape how the company shows up in every market
  • Drive measurable revenue impact
  • Create consistency across a growing portfolio of brands
  • Partner directly with leadership on company-wide strategy

Qualifications

Required

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership
  • Google Ads and Google Analytics 4 certifications or affluency in system
  • Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup
  • Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
  • Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Preferred

  • Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
  • Prior experience unifying digital marketing across multiple acquired regional brands
  • Basic video editing and on-site content capture capability