Description

Heading Home's mission is to prevent and end homelessness. Through personalized support and shelter, as well as larger advocacy and affordable housing work, we provide stability and foster the independence every family and individual needs to thrive.

Founded in 1974, Heading Home is a leading provider of housing and support services for low and extremely low-income individuals and families currently or formerly experiencing homelessness in Eastern Massachusetts. For over 50 years, we have successfully helped thousands of people end their homelessness.

As an agency, our services are diverse; we provide emergency, transitional, permanent and affordable housing, and support services, to low-income individuals and families.

We are proud to share that for 17 years running, Heading Home's permanent housing retention rates have been 90%+. Last year, 97% of Heading Home clients remained housed after one year.

Job Title: Marketing and Communications Coordinator 
Reports To: CDO

Location: Boston, MA
Position Type: Full-Time, Salary Exempt

Annual Salary: $70,000 - $75,000

Overview:

The Marketing & Communications Coordinator plays a key role on the Development team, leading all marketing and communications efforts for the organization. This person will manage Heading Home’s digital presence, create compelling content, and ensure consistent, mission-driven messaging across all platforms.

This role requires a balance of creativity and strategy, with hands-on responsibility for content creation, communications, and brand management. The ideal candidate will have strong design skills and experience collaborating with external vendors for larger campaigns and events.

Key Responsibilities

Content Creation & Digital Marketing

• Create engaging digital content and graphics for social media, email campaigns, donor communications, and print materials (e.g., annual appeal mailings, event invitations, volunteer spotlights), including video.
• Develop and manage a comprehensive content calendar, determining when, where, and how content is shared.
• Manage all social media platforms (Instagram, LinkedIn, Twitter/X, Facebook, YouTube), ensuring consistent voice and branding and monitoring and responding to comments.
• Track and analyze performance metrics across platforms and share insights with the Development team.
• Collaborate with the development team on highlighting new and returning funders on all social channels.
• Collaborate with HR, program and real estate teams for marketing and communications strategy.
• Stay updated on social media trends, especially in the nonprofit and advocacy space.

Website & Digital Presence

• Maintain and regularly update the Heading Home website (WordPress), including events, impact data, volunteer opportunities, and fundraising pages.
• Collaborate with the Development Associate to support fundraising pages and integrations with Raiser’s Edge NXT (RENXT).
• Manage all individual and mass Donor & Stakeholder Communications, in direct collaboration with the CDO and the development team.
• Author quarterly newsletters, blog posts, and stewardship emails.
• Develop and execute donor communications, including annual appeals and campaign messaging, in direct collaboration with the CDO and the development team.
• Support event communications, including pre- and post-event emails, recaps, and follow-up materials.

Collateral & Brand Management

• Design and produce internal and external marketing collateral using tools like Canva.
• Partner with external marketing agencies for larger campaigns, events, and high-level design needs.
• Ensure brand consistency across all communications and materials.

Reporting & Publications

• Lead, in partnership with the CDO, the creation and dissemination of the Annual Report and Annual Impact two-pager.
• Assist with messaging and materials for the Annual Appeal campaign.
• Assist the development team in producing graphically appealing reports to funders.

Equal Employment Opportunity Statement

Heading Home, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, gender identity, sexual orientation, religion or other legally protected status, or any other classification protected by federal, state, or local law.

Work Environment

Normal for an office work environment.

Summary

Qualifications

• Bachelor’s degree required; degree in Marketing, Communications, or related field preferred.
• 3–5+ years of experience in marketing, communications, or a related role (nonprofit experience a plus).
• Experience with social media management tools (e.g., Hootsuite), Canva, WordPress, and Microsoft Office Suite.
• Familiarity with CRM databases; experience with Blackbaud Raiser’s Edge NXT is a plus.
• Strong graphic design skills and an eye for visual storytelling.
• Excellent written and verbal communication skills.
• Impeccable attention to detail and strong organizational/time management skills.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Self-starter who can work independently in a fast-paced environment.
• Ability to handle confidential donor and client information with discretion.
• Willingness to work occasional evenings or weekends for events.