HiringCafe
Posted 6d ago

Marketing & Communication Lead - Italy

@ Base.com
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Milan or Italy
RemoteFull Time
Responsibilities:managing PR, localizing content, coordinating events
Requirements Summary:Minimum 3 years marketing/digital communication/PR experience; SaaS or e-commerce experience preferred; proactive, self-managed, ownership mindset to build Italian marketing operations.
Technical Tools Mentioned:HubSpot, LinkedIn, Shopify, Trustpilot
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Job Description

Join Base - global leader revolutionizing e-commerce!

We are a technological powerhouse for sellers worldwide, providing an innovative all-in-one system. Our mission is to simplify the lives of online entrepreneurs by helping them automate processes, dynamically scale their businesses, and efficiently manage sales across multiple platforms. All of this is thanks to our passion for innovation and the use of modern technologies. We operate globally, partnering with thousands of marketplaces and industry leaders such as Amazon, eBay, Shopify, DHL, and FedEx, and our international team of experts works in Poland, Europe, the Americas, and Asia.

We are proud of our spectacular growth - we're more than just another tech company. As one of the fastest-growing platforms in the industry, we've seen dynamic growth over the past three years, expanding our revenue and our global customer base. We are building a culture centered on real impact and collaboration, because our team is the heart of our innovation.

That's why we are looking for you for the position of Marketing & Communication Lead in ITALY!

If you are passionate about e-commerce, want to have a real impact on the global market, and become part of this exciting journey, then this is the perfect place for you. By joining us, you will gain the opportunity to work in a dynamic environment where your ideas will matter, and your work will directly contribute to the success of thousands of sellers. You will be part of an international team, working on global solutions and developing in a culture that emphasizes collaboration and the support of talent.

Responsibilities

PR, Media Relations & Partnership Strategy

  • Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). Autonomously or with external media/PR partners.
  • Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy.
  • Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies).


Digital, Content & Social Media Management

  • Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market.
  • Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot).
  • Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories).
  • Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market.
  • Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool.


Event Management & Amplification

  • Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online).
  • Post-Event Amplification: Content creation and strategy to maximize impact and lead generation stemming from event participation.


Performance Coordination & Reporting

  • SEO/GEO Agency Liaison: Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc.
  • External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials.
  • Employee Advocacy: Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice.
  • KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market.