HiringCafe
Posted 2mo ago

Marketing & Communications Manager

@ Colson Group
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Saint Joseph, Michigan, United States
OnsiteFull Time
Responsibilities:Brand strategy, Product marketing, Trade show management
Requirements Summary:5+ years in marketing/communications; Bachelor’s in marketing, communications, or related field; B2B or manufacturing experience; trade show management experience a plus.
Technical Tools Mentioned:Adobe Illustrator, Adobe Photoshop, Adobe InDesign, MS Office
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Job Description

Description

Colson Group USA is an operating unit of Colson Group the largest manufacturer of caster and wheel products in the world. The brands of Colson Group USA have been technological leaders in caster innovation for over 350 combined years. This drive has led to some of the most trusted, advanced, and highest-quality mobility solutions available in the world today. Colson Group's unique and proprietary global footprint provides available services and capabilities unmatched by any other manufacturer.

Job Summary

 

The Marketing and Communications Manager will play a pivotal role in driving brand awareness and communicating Colson Group’s value proposition to our target audience while streamlining the execution within our marketing organization.  Join us in shaping the future of Colson Group and making a meaningful impact on the industries we serve.

 

Essential Job Functions

 

  • Brand Strategy - develop and implement brand rationalization strategies to enhance brand coherence and coordinate communication of SKU rationalization efforts for streamlined product offerings.
  • Vertical Growth - collaborate with the vertical team to develop and execute growth strategies aligned with vertical markets/industries.
  • Product Marketing - product promotion, advertising strategy, tradeshow strategy/ content development
  • Develop compelling marketing copy for use across channels, ensuring alignment with brand messaging.
  • Drive new product launches - execute impactful campaigns to capture market attention.
  • Drive communication strategy and execute – coordinate with business unit leaders to drive awareness for business initiatives and successes. Deliver thru regular blog and social media cadence, internal/external quarterly newsletters, and Colson Connect (intranet site)
  • Coordinate and send communication emails, keeping stakeholders informed about updates, new products, and promotions.
  • Deliver social media growth strategy, campaign planning, and content creation and execution for optimal brand visibility.
  • CRM – create and optimize customer journeys across multiple touchpoints, including email, social media, and website interactions.
  • Trade Show Management - lead coordination/management of trade show participation for maximum impact.

Requirements

Knowledge

  • Bachelor’s degree in marketing, communications, or a related field.

Experience

  • At least 5 years of relevant experience in Business, Sales and/or Marketing fields.
  • Proven experience in marketing and communications roles, preferably in a B2B or manufacturing environment.
  • Prior experience in trade show management is a plus.

 

Skills

  • Strong proficiency in Adobe Illustrator, Photoshop, and InDesign.
  • Exceptional written and verbal communication skills, journalism background a plus.
  • Ability to work collaboratively in a dynamic, fast-paced environment. Excellent upward/downward communication skills (oral, written, presentation) with a strong desire for serving customers.
  • Must have demonstrated effective influence with key leaders in a matrix organization.
  • Strong grasp of MS Office suite required.