HiringCafe
Posted 2mo ago

Marketing & Communications Manager

@ Harvest Food Group
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Naperville, Illinois, United States
$90k-$120k/yrOnsiteFull Time
Responsibilities:Lead marketing, Coordinate campaigns, Analyze performance
Requirements Summary:BS degree in Marketing/Communications or related field; 5-7+ years marketing experience in CPG/food & beverage/manufacturing; proven integrated campaigns; SEO/SEM; cross-functional collaboration; strong communication and project management.
Technical Tools Mentioned:SEO, SEM, PPC, Marketing Analytics, CRM, Digital Advertising, Social Media, Web Content Management, Data Dashboards
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Job Description

Marketing & Communications Manager



COMPANY OVERVIEW



At Harvest Food Group (HFG), our mission is to create products that make a positive impact on the world. HFG is a private equity–backed company headquartered in Naperville, Illinois, with a brand-new, state-of-the-art production facility in East Chicago, Indiana.



As we continue to grow, we are seeking an experienced Marketing & Communications Manager to lead our brand strategy and marketing initiatives. This individual will thrive in a fast-paced, hands-on environment and bring both creativity and strategic thinking to support continued market expansion.



JOB SUMMARY 



The Marketing & Communications Manager will be responsible for developing and executing integrated marketing strategies that drive brand awareness, customer engagement, and business growth. This role will drive campaign execution, digital marketing efforts, trade show participation, and performance analytics while collaborating cross-functionally with sales, product development, and operations teams.



ESSENTIAL DUTIES & RESPONSIBILITIES 



Marketing Strategy & Planning




  • Lead the development and execution of marketing strategies aligned with company objectives and annual operating plan (AOP)

  • Analyze marketing performance and adjust strategies to improve effectiveness and ROI

  • Lead and manage trade show strategy, execution, and coordination with sales teams



Campaign Management & Execution




  • Plan, execute, and track integrated marketing campaigns including PR, digital advertising, and social media

  • Manage marketing programs and advertising campaigns within established budget guidelines

  • Optimize campaigns to increase brand awareness, engagement, and lead generation



Digital Presence & Analytics




  • Oversee company website content, updates, and overall user experience

  • Develop and maintain dashboards to track performance metrics and marketing trends

  • Analyze data and provide actionable insights and recommendations to leadership



SEO, PPC & Online Growth




  • Lead SEO/SEM and PPC initiatives in partnership with external agencies

  • Enhance online presence and drive targeted traffic to support business growth



Cross-Functional Collaboration




  • Partner with sales, product development, and operations to ensure consistent messaging and alignment

  • Collaborate with R&D to support new product development and go-to-market initiatives

  • Develop sales materials for foodservice and retail programs

  • Work with key stakeholders to deliver integrated B2B and eCommerce marketing communications



Reporting & Performance Tracking




  • Monitor and report on marketing and advertising activities

  • Generate regular performance reports, analyze results, and recommend strategic improvements



Other Duties




  • As required based on business needs