Marketing & Partner Engagement Manager – North America

Location: Philadelphia/New Jersey,  United
States 
Experience Level: 5+ Years in Marketing (Technology
industry preferred)

We are seeking a
seasoned marketing professional to drive partner engagement, event
initiatives, and demand-generation activities across North America. This role
requires a proactive communicator with strong business development exposure,
solid digital marketing understanding, and the ability to collaborate
effectively with cross-functional teams and technology partners.

Key Responsibilities

1. Partner Marketing

• Work
  closely with our technology partners to plan and execute
  joint marketing activities.
  
• Create
  draft content for partner-aligned marketing materials and
  support partner-driven campaigns.
  

2. Event Management

• Organize
  and manage virtual and in-person events, including webinars, trade shows,
  and partner events.
  
• Coordinate
  logistics, marketing materials, capture leads and follow-up
  activities to ensure successful events.
  

3. Team Coordination

• Collaborate
  with internal marketing, design, and sales teams to gather required
  materials.
  
• Ensure
  timely delivery of brochures, presentations, and
  other marketing assets.
  

4. Lead Validation

• Validate
  and qualify incoming leads from campaigns and events.
  
• Share
  qualified leads with the sales team and support follow-up activities.
  

5. Digital Marketing Support

• Assist
  with digital marketing tasks such as emails, social posts, and
  landing pages.
  

6. Communication & BDM Support

• Work
  closely with the Business Development team to support
  their marketing needs.
  
• Help
  prepare sales decks, partner presentations,
  and marketing collateral.
  

Requirements

Required Qualifications

• 5+ years
  of professional marketing experience, preferably in the
  technology or IT services sector.
  
• Bachelor’s
  degree in Marketing, Communications, Business, or a related technical
  field.
  
• Proven
  experience managing partner relationships and executing
  collaborative marketing initiatives.
  
• Strong
  event planning and coordination background.
  
• Familiarity
  with digital marketing tools, CRM systems, and lead validation
  processes.
  
• Excellent
  interpersonal skills, with the ability to work effectively with business
  development teams and technical stakeholders.
  
• Highly
  organized, detail-oriented, and proactive in driving multiple projects
  simultaneously.
  

• Experience
  working with major technology partners (e.g., Salesforce, Microsoft, IBM,
  AWS, SAP etc.).
  
• Understanding
  of demand generation, marketing analytics, and lead scoring.
  
• Ability to
  create or guide marketing content development.