About Mitchell Williams:

Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C. is a corporate law firm built on integrity and trust, backed by a responsive team of attorneys and legal support staff. With offices in Little Rock, Rogers and Jonesboro, Arkansas and Austin, Texas, our attorneys and legal support staff work together across the Firm, leveraging deep resources and experience to deliver exceptional service to our valued clients.

Our firm values define who we are. Since our founding in 1954, our Firm remains strongly rooted in the values and tradition of excellence established by H. Maurice Mitchell. Our attorneys and staff uphold these values by developing deep relationships with our clients and the communities we serve. We focus on delivering exceptional legal service to our clients, which is supported by our positive and collaborative culture. We are committed to fostering an inclusive culture and creating a sense of belonging and empowerment where our colleagues can have thriving and fulfilling careers. 

Position Overview:

Mitchell Williams seeks a dynamic, hands-on Director of Marketing and Public Relations to lead the Firm’s marketing, communications, and public relations efforts. This position drives brand visibility, client acquisition, and business growth through strategic marketing initiatives. The Director reports to the Firm’s Chief Administrative Officer and collaborates closely with attorneys, practice group chairs, and Firm leadership. This is a highly visible, action-oriented role requiring both strategic vision and the experience to execute the vision.

Duties and Responsibilities:

MARKETING STRATEGY AND EXECUTION:

Develop, implement, and evaluate strategic marketing initiatives, including paid, earned, shared, and owned communication channels to support the Firm’s strategic goals, objectives, and areas of practices. Define clear objectives, key performance indicators (KPIs), and metrics to measure the efficacy of marketing initiatives, reporting regularly to Firm leadership on progress and achievements. Develop and administer annual marketing and charitable budgets to support marketing and business development initiatives. Evaluate new and existing Firm sponsorships and marketing expenditures for return on investment. Manage contracted agencies and vendors, supervising their scope of work and delivery of services within budget.

BRAND MANAGEMENT AND PUBLIC RELATIONS:

Manage and enhance Firm brand recognition through targeted marketing campaigns, thought leadership initiatives, and public relations efforts, ensuring consistency in messaging, visual assets, and brand guidelines across all channels. Develop and implement earned media strategies to expand the Firm’s thought leadership reputation, including encouraging attorneys to write articles for local, regional, and industry media; connecting reporters to attorneys as subject matter authorities; and pitching story ideas and sponsored content placements. Serve as point of contact for Firm media inquiries, including evaluating requests, coordinating interviews or responses with attorneys, and conducting interview preparation and research. Monitor and protect the Firm’s reputation, proactively addressing and reporting issues or challenges that may arise. Assist Firm leadership with developing and executing crisis communication plans as needed.

DIGITAL MARKETING AND CONTENT:

Oversee the Firm’s digital marketing strategy and best practices, including website management, search engine optimization (SEO), and social media marketing. Monitor and analyze digital analytics for trends and opportunities. Create and implement integrated content marketing strategies including blog content, content repurposing, email marketing, video production, and digital channel distribution to maximize reach and engagement across various channels and platforms. Oversee the website, including attorney bios, practice area descriptions, and recommendations for areas of improvement; serve as liaison with web-design vendors.

BUSINESS DEVELOPMENT:

Collaborate with the Chief Administrative Officer, practice group chairs, and attorney teams to assess practices, identify practice teams, define services, and develop value propositions to accurately inform clients and potential clients about legal service capabilities. Collaborate with attorneys and practice areas on business development strategies that address client needs and industry challenges, including speaking engagements, writing opportunities, seminars, and business proposals. Counsel and support attorneys on individual business development strategies, including developing individual marketing plans (IMAP), bios, value propositions of unique skills and strengths, LinkedIn strategies, cross-servicing strategies, skills development, and business proposals. Follow up with individual attorneys and practice groups to ensure timely implementation of marketing plans and assigned initiatives. Provide training and resources to enhance attorneys’ marketing skills and client service capabilities appropriate for their level of experience.

EVENTS AND SPONSORSHIPS:

Oversee Firm events, seminars, webinars, and sponsorships to foster client engagement, generate leads, and enhance the Firm’s visibility in the legal community. Oversee preparation for attorney CLEs and other speaking opportunities, including presentation materials. Evaluate new and existing sponsorships for return on investment and alignment with Firm strategy.

CLIENT ENGAGEMENT AND RESEARCH:

Conduct market research and competitive analysis to identify business opportunities, industry trends, cross-service opportunities, and target audiences. Analyze and track client retention, new business development, and cross-selling opportunities. Bring external market intelligence to the Firm, including competitor activity, industry developments, and client trends.

RECOGNITION AND RANKINGS:

Manage all Firm submissions for rankings, awards, and recognition programs such as Chambers USA, Best Lawyers, Best Law Firms, Super Lawyers, and Benchmark Litigation.

CRM:

Lead the selection, implementation, and ongoing maintenance of the Firm’s client relationship management (CRM) system. Ensure data quality by developing and implementing policies and procedures for data integrity. Promote CRM as a business development and practice management tool, including one-on-one and group training and coaching for attorneys and staff.

PROFESSIONAL NETWORKS:

Actively participate in professional marketing networks. Represent the Firm in professional and community organizations to enhance visibility.

TEAM LEADERSHIP AND ADMINISTRATION:

Lead and mentor the marketing team, providing guidance, coaching, evaluation, and opportunities to enhance performance. Maintain confidentiality of sensitive information and adhere to ethical standards, demonstrating commitment to the Firm’s values and culture and belonging initiatives. Perform other duties as required.