Posted 1w ago

Marketing and Social Media Leader

@ DivaDance
Reading, Pennsylvania, United States
$200-$250/wkOnsitePart Time
Responsibilities:creating content, engaging community, executing promotions
Requirements Summary:Create and manage social content across Instagram, TikTok, Facebook, Threads and email; capture/edit photos and video; grow and engage community; execute local marketing and promotional campaigns.
Technical Tools Mentioned:Instagram, TikTok, Facebook, Threads, Email marketing
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Job Description

Key Responsibilities

Content Creation & Social Media

  • Create and manage content for Instagram, TikTok, Facebook, Threads, and email marketing.
  • Capture and edit videos, photos, Reels, Stories, and behind-the-scenes content.
  • Maintain a consistent brand voice that is empowering, inclusive, and fun.
  • Develop monthly content calendars aligned with marketing goals and promotions.
  • Stay on top of social media trends, audio, and platform updates.

Community Growth & Engagement

  • Respond to comments, messages, and community interactions.
  • Foster a welcoming online environment that reflects DivaDance values.
  • Build relationships with members, ambassadors, and local influencers.
  • Encourage user-generated content and testimonials.

Marketing & Promotions

  • Promote classes, events, workshops, and special offers.
  • Execute local marketing campaigns to drive leads and memberships.
  • Coordinate partnerships, collaborations, and community events.
  • Support grassroots marketing initiatives including pop-ups, tabling events, and networking opportunities.