POSITION OVERVIEW

Responsible for defining and executing a specific social media strategy. This role requires a thorough understanding of Contour Dermatology’s basics, brand aesthetic and a natural desire to connect with the social media world.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

• Cultivating new communities and managing branded communities on the company’s behalf using Facebook, Twitter, YouTube, Instagram, and other social media platforms.
• Develop and implement innovative, results driven growth strategies across all social media platforms.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Review all posts to ensure they appropriately reflect Contour Dermatology’s brand and tie back to our Credo, Vision Statement, Motto, and Company Basic’s.
• Film Company approved meetings, events, and treatments to utilize for social media content.
• Own the content calendar that will engage, grow and convert followers, integrating with marketing, editorial, and cross-channel promotions
• Responsible for all writing, scheduling, filming, monitoring, and engagement. Collaborate with other department supervisors to request assistance if needed.
• Video and photo editing to prepare for posting on social media platforms.
• Create, manage, and implement social media calendar ideas for current and upcoming events. Calendar should have current events and upcoming events.
• Work closely with SEO Manager and the Marketing Director to conceptualize, create, execute, and refine social media ads, email blasts, and other marketing tools.
• Check in Daily with SEO Manager and Marketing Director at start of shift to prioritize tasks to ensure efficiency as a department.
• Stay up-to-date with relevant brands, competitors, trends, and social media technologies.
• Use social analytics tool to deliver weekly reports on social growth and engagement
• Secures patient information and maintains patient confidence by completing and safeguarding medical records; keeping patient information confidential.
• Support and set up all Contour Dermatology events
• Abide by all HIPAA rules and regulations as put in place by Contour Dermatology
• Leadership – Maintain a positive, upbeat role, promote and exemplify Company values and represents departmental objectives and interests to internal and external customers
• Customer Service – Follow up on complaints, questions, and concerns; respond to internal/external customer needs in a friendly, timely and efficient manner
• Teamwork - Develop and promote teamwork and cooperation among co-workers
• Safety – Comply with established safe work practices and attend to all safety-related training provided or made available by the Company.
• Other duties as assigned