Job Description Summary

The Marketing Director is responsible for the planning, development and implementation of all marketing strategies, communications and branding, both internally and externally for all entities under Trident Ventures, including Loch Lloyd Country Club, Loch Lloyd Real Estate, Double Eagle Builders and Viridity.

Job Description

Essential Functions

• Responsible for building and managing short and long-term marketing strategies for Loch Lloyd Country Club, Loch Lloyd Real Estate, Double Eagle Builders and Viridity.

• Ensure the voice, tone, and identity of the brand is consistent across all platforms.

• Educate marketing team on brand identity.

• Design and implement comprehensive marketing strategies to create awareness of business activities.

• Develop multi-channel marketing campaigns.

• Responsible for media buying and relationships, as well as managing vendors and media partners.

• Lead cross-functional teams to ensure all tactics are optimized and performing.

• Support cross-functional collaboration with other departments.

• Ability to multitask and possess practical time management skills.

• Manage projects and campaigns, ensuring that all deadlines are hit.

• Analyze the performance and effectiveness of campaigns, managing the ROI across all channels.

• Provide planning and hands-on support for marketing engagements and events.

• Support media budget planning and reconciliation.

• Build summary reports on marketing initiatives.

• Always Represent Trident Ventures and its related affiliates in a professional manner.

• Perform other related tasks as assigned.

Personal Attributes

• Strong organizational, communication and interpersonal skills.

• Ability to organize work effectively, conceptualize and prioritize objectives and exercise independent judgment based on an understanding of organizational policies and activities.

• Strong prioritization skills and the ability to perform multifaceted projects in conjunction with daily activities.

• Self-motivated yet customer focused.

• Proficient in marketing research and statistical analysis

• Able to develop budgets.

• Familiar with financial planning and strategy.

• Excellent public speaking and presentation skills.

• Proven leadership and motivational skills.

• Self-motivating personality with a strong work ethic, positive attitude, and willingness to take initiative.

• Ability to think critically and develop strategy.

• Strong attention to detail and the ability to contribute to issue identification and problem solving.

• Creative mindset.

Skills and Experience

• Bachelor’s degree in marketing, Journalism, Business or other related field required, master’s degree preferred.

• Minimum of three (3) years of experience in account management, media planning and brand management in an agency setting or an in-house marketing unit.

• Experience in multi-channel marketing, including email, search optimization, social (paid and organic), content marketing, display advertising and traditional out-of-home advertising preferred.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Experience in optimizing landing pages and user funnels.

• Strong understanding and prior experience in media planning preferred.

• Experience in a client-facing role preferred.

• Ability to build and maintain relationships with internal and external stakeholders.

• Experience with digital analytics preferred.

• Proficient in Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint and Calendar.