HiringCafe
Posted 3mo ago

Marketing Graphic Designer

@ Coastal Pet Products
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Alliance, Ohio, United States
OnsiteFull Time
Responsibilities:Brand design, Packaging creation, Digital development
Requirements Summary:Bachelor's degree in Graphic Design or 5+ years relevant experience. Strong portfolio; proficiency in Adobe Creative Cloud; packaging production and color management a plus; ecommerce design and print/digital design experience.
Technical Tools Mentioned:Adobe Illustrator, Adobe Photoshop, Adobe InDesign
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Job Description

Job Summary



The Graphic Designer plays a key role in shaping the visual identity of our pet product brands across packaging, digital channels, retail environments, and marketing campaigns. This role is responsible for concepting and producing high quality design applications that communicate product benefits, strengthen brand recognition, and inspire pet parents. Projects may range from packaging design applications and retail displays to digital content creation, such as social, website, email assets, sales collateral, ads, and brand storytelling.



This designer will collaborate closely with Marketing, Product Development, Sales, and external vendors to bring ideas from concept to final production ready artwork.



 



Major Responsibilities



Brand Design & Visual Consistency




  •  Develop creative that reflects brand standards and resonates with pet parents.

  •  Maintain and evolve brand guidelines to support new product lines.

  •  Build and manage asset libraries, including product photography, lifestyle imagery, and iconography.



Packaging & Product Graphics




  •  Design packaging, labels, die lines, and inserts for pet products.

  •  Ensure packaging clearly communicates product features and benefits.

  •  Prepare production ready files and collaborate with printers and suppliers.



Digital & E commerce Creative




  •  Create digital assets for website, Amazon, CRM campaigns, ads, and social media.

  •  Develop graphics optimized for mobile and responsive environments.

  •  Support enhanced e commerce presentation and A+ content.



Retail & Trade Marketing




  •  Design in store signage, POP displays, rack headers, and trade show graphics.

  •  Support visual storytelling for customer meetings and line reviews.



Cross-functional Collaboration




  •  Partner with Product Development on new product concepts and designs. 

  •  Work with Marketing to translate campaign strategies into visual executions.

  •  Collaborate with Sales to create catalogs, sell sheets, and materials.



Project & Production Management




  •  Manage multiple projects and deadlines.

  •  Maintain organized project files and track time allocation.

  •  Ensure all artwork meets technical specifications.