Under the direction of the Chief Executive Officer, the Marketing Manager is responsible for the strategic leadership, development, and execution of the organization’s marketing, branding, and public relations functions to advance and protect the image of Winslow Indian Health Care Center, Inc. (WIHCC). This position provides organization-wide direction for marketing initiatives, aligning communications with strategic priorities, growth objectives, and community impact.

The Marketing Manager serves as a key advisor to executive leadership, driving data-informed decision-making, strengthening stakeholder engagement, and ensuring a cohesive brand presence across all channels. This role may supervise marketing staff, contractors, or vendors and is accountable for the performance, outcomes, and continuous improvement of all marketing and communication efforts.

The position upholds the principles of WIHCC’s Mission, Vision, and Values and maintains strict confidentiality of all privileged information.

This list of duties and responsibilities is illustrative only and is not all-inclusive.

 

Essential Duties & Responsibilities:

• Provides strategic leadership in the development and execution of comprehensive marketing, branding, and communication plans aligned with WIHCC’s mission, vision, and organizational goals.


• Oversees and manages the organization’s brand strategy, ensuring consistency in messaging, tone, and visual identity across all departments and platforms.


• Leads, prioritizes, and evaluates integrated marketing campaigns that promote services, programs, and initiatives; uses analytics and performance metrics to drive continuous improvement and ROI.


• Establishes and enforces marketing standards, policies, and procedures to ensure high-quality, compliant, and effective communications.


• Directs the planning, development, and distribution of all internal and external communications, including digital content, media relations, publications, and outreach materials.


• Oversees multimedia production (video, photography, graphics) to enhance storytelling, patient engagement, and community outreach.


• Develops and manages the annual marketing and communications plan and calendar, including major campaigns, public health observances, and organizational events.


• Serves as a strategic liaison to executive leadership, Division Chiefs, department managers, and hospital administrators to align messaging and support organizational priorities.


• Develops, administers, and monitors the marketing and communications budget; evaluates expenditures, forecasts needs, and ensures responsible financial stewardship.


• Builds and maintains strategic partnerships with media, community organizations, and external stakeholders to enhance visibility and reputation.


• Represents the organization in public forums, community events, and presentations to strengthen community trust and engagement.


• Oversees community outreach and corporate contribution initiatives to ensure alignment with organizational mission and impact goals.


• Leads the analysis of marketing performance, patient engagement data, and satisfaction metrics to inform strategic decisions and program development.


• Prepares and presents reports, dashboards, and strategic recommendations to executive leadership.


• Provides leadership in crisis communication planning and response, ensuring timely and appropriate messaging.


• Ensures compliance with healthcare regulations, ethical standards, and organizational policies in all marketing and communication activities.


• Maintains regular attendance and punctuality.


• Requires completion of tasks or duties assigned by a supervisor.


• Upholds all principles of confidentiality and patient care to the fullest extent.


• Adheres to all professional and ethical behavior standards of the healthcare industry.


• Adheres to WIHCCs Personnel Policies and Procedures, departmental policies, rules, and regulations.


• Interacts in an honest, trustworthy and dependable manner with patients, employees, visitors, and vendors.


• Possesses cultural awareness and sensitivity.


• Maintains compliance with all Human Resources requirements.


• Performs other duties as assigned.