HiringCafe
Posted 1mo ago

Marketing Manager

@ Berns Garden Center and Landscaping
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Middletown, Ohio, United States
$75k-$100k/yrOnsiteFull Time
Responsibilities:Develop strategy, Lead campaigns, Manage team
Requirements Summary:5+ years in marketing; 2+ years in marketing management; product marketing experience; marketing systems/tools knowledge; strong communication; campaign planning; analytics.
Technical Tools Mentioned:Shopify, Klaviyo, Facebook, Instagram, Adobe Suite, Photoshop, Canva, CRM, Content Management System
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Job Description

Overview



Since 1956, Berns Garden Center and Landscaping has been the heart and soul of delivering exceptional horticulture and landscaping services to our community in Southwest Ohio. With locations in Middletown and Beavercreek, we take pride in cultivating beautiful spaces and fostering meaningful connections with our customers, employees, and community. We are looking for a highly organized and detail-oriented leader to join our team as the Marketing Manager.  In this key role, the marketing manager is responsible for the development and execution of the marketing strategic plan and initiatives to drive brand awareness, customer engagement, and business growth.



Duties Including but not Limited to:



Marketing Strategy and Communication




  • Leads the creation and execution of the marketing and communication strategies and initiatives aligned with business goals to promote Berns product and services.

  • Collaborates cross functionally with internal teams to communicate marketing and communication plans; ensuring product accuracy, effective campaign timing and gathering feedback for plan improvement.

  • Works closely with company leadership to encompass a cohesive vision and messaging across all divisions.



Campaign Management




  • Develops, manages, and implements the campaign and event calendar ensuring timely execution and measurable results.

  • Collaborates with production and retail teams to estimate product availability and demand.

  • Manages the creation and execution of digital and traditional marketing campaigns across multiple channels including social media, the company website and online store, email, signage, and events.

  • Manages the systems for digital marketing tools and flows including Shopify, Klaviyo, and social media.

  • Manages the relationships with external vendors for outsourced SEO, paid media, and graphic design in alignment with the campaign and event calendar.

  • Plans and monitors marketing budget and allocation of resources.



Team Leadership




  • Leads, mentors, and delegates tasks to the marketing team.

  • Evaluates team performance and provides effective feedback.

  • Ensures team growth opportunities.

  • Manages the priorities and deadlines of the marketing team.



Data Analytics and Reporting




  • Tracks and analyzes campaign performance, customer conversions, ROI, and marketing KPIs.

  • Reports data results and recommended areas of improvement to company leadership.

  • Analyzes market trends, customer behavior, and relative market activity to align strategy to best practices and identify new strategic opportunities.



Job Environment:



Up to 80% of this job is performed indoors in an office environment with the remaining 20% outside in the garden center, production greenhouse, or landscape client sites. Time spent outside may expose the employee to varying temperatures, humidity, and moderate physical activity. Exposure to dirt, dust, pollen, and related conditions is possible.